Your goal is to make your painting franchise the most successful in the area. Take a good look at all the resources at your command and put them to good use. As they begin to have a positive effect, you may have so many projects that it becomes necessary to expand your operation.

Congratulations on launching your new commercial painting franchise. Now your attention
should turn to establishing your presence in the local community. The fact that you’ve chosen
to go with a franchise for your venture into the world of commercial commercial exterior painting Denver CO does provide a lot of help in terms
of name recognition. The rest will be up to you. Here are some tips that will help you get the
word out about your franchise and be the first name people think of when they need the
services of commercial exterior painting service.

Make Sure Your Licensing and Certifications are Up to Date

As you begin to let people know you’re open for business, expect some of them to inquire about the state of the business license and what sort of training and certification that you and
your employees possess. Ideally, the answers to those questions will be easy to provide.
Your business license is essential if you want to build a positive reputation and create goodwill
in the local community. Simply put, there are many potential clients who will not give you the
time of day if they find out that you don’t have a local business license. Consider this to be
one of the simple ways to demonstrate that you are committed to the community and choose
to be an active participant.
In terms of training and certification, provide information about training on paint equipment,
courses taken and completed, and any certifications granted by educational institutions. As a protective coating specialist, for example, indicates proficiency with equipment
and the skill to do a great job.

Stay on Top of the Latest in Painting Technology

The painting and coating industries are just as affected by technological advances as other
types of operations. You want to make sure you and your franchise are on the cutting edge of
those advances at all times. That’s true for a couple of different reasons.
One has to do with the results people come to expect from your commercial and exterior
home painting services Denver CO. Even if commercial work is your focus and residential
jobs are more of a sideline, you want a customer to have confidence in what you can do. Being
up to date on technology, as it relates to painting and coating will definitely be a plus in their
eyes.
Second, you want to remain in full compliance with the standards set by the franchisor. In
many cases, this means being well-versed in the latest technology. Doing so keeps you in
good standing and makes it all the easier to ensure there is no interruption in the business
relationship.

Develop a Strong Customer Service Ethic

Think of how you feel about a business if those who are supposed to be taking care of you
tend to be dismissive or unwilling to listen when you have a question or concern. Do you
continue to do business with that company? If you have alternatives, the answer is that you
are more likely to try a different company and see if they will treat you a little better.
The same is true with your painting business. If people call asking for contractors to visit their
properties and provide quotes, those requests must be managed professionally. That includes
courtesy to the callers. If there are questions or concerns during or after a job, they must also
be managed with an evident desire to help the customer.
Choose your customer service team members wisely. In many cases, they will be one of the
elements that determines if customers think well of the business or would rather hire
someone else.
Think About Related Services Your Customers Might Need
While most of your services will focus on exterior painting for mainly commercial projects,
offering other services related to building exteriors makes a lot of sense. For example,
providing copper gutters installation Denver CO is a great way to upsell a customer
who needs some painting done. It’s also a great way to build a reputation as being a service
that can provide more value for the money.
Along with copper gutters installation Denver CO, think about adding some other services that
help set you apart from other commercial painters around town. For example, awning removal
and installation could be on the list of services provided. Waterproofing for exterior brick is
also something to think about. Tailor the options to the local market, with special attention to
services that your competition does not provide.

Develop a Reputation as a Communicator

Have you ever deal with a vendor or supplier who only communicated when you initiated the
conversation? That can get somewhat tiresome for anyone, including local customers who
need exterior painting services. In order to avoid falling into the same routine, it’s important to
cultivate a reputation for staying in contact with your clients.
Do make it a point to drop by when a crew is working on a painting job and say a word or two
to the customer. Phone to make sure things are okay and to ask if the customer has any
questions. These proactive measures indicate that you genuinely value the chance to earn
the customer’s business now and in the future.
Create a Unified Marketing Presence That Includes the Best Use of Social Media
Marketing will always be part of building a reputation within a market. As a franchisee, you
have access to a lot of the materials that the franchisor has already prepared. Make the best
use of them on your website, your blog, and even your social media accounts. Run those
memes, display those ads, and feel free to create posts that draw on the information found in
those mailing pieces.

While you’re at it, don’t overlook making the best use of Google My Business. This handy
resource allows you to call attention to services outlined on your website, post short reviews,
and even share some images if you like. They can also include links that redirect people to
your social media posts or pages on your website. As this is a resource designed to promote
businesses on a local level, you’ll find that it helps to get the word out about your commercial
exterior painting Denver CO even to those who don’t use social media but do search for
services online.

Aggressively Network With Other Local Business Professionals

Networking with other business professionals is still key to promoting your ability to handle all
sorts of commercial and house painting projects Denver CO. Join the local chamber of
commerce and get to know other business owners. Sharing leads and providing each other
with references is a great way to build your reputation and expand your client base. You’d be
surprised at what can be accomplished at chamber meetings, dinners, and other events.
Your goal is to make your painting franchise the most successful in the area. Take a good look
at all the resources at your command and put them to good use. As they begin to have a
positive effect, you may have so many projects that it becomes necessary to expand your
operation.

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