These days, commercial ads are mostly played on the YouTubes or OTTs. These platforms have the option that enables the user to skip the ad after fewer seconds. Even when you consider the TV commercial…

These days, commercial ads are mostly played on the YouTubes or OTTs. These platforms have the option that enables the user to skip the ad after fewer seconds. Even when you consider the TV commercial ads, most of the people tend to switch the channel or to get busy in their house chores during the break.

So, your brand commercial needs a storyline that makes your audience watch the entire ad video. Without selling them your ad, you can’t sell them your product.

Here’s what you need to consider:

Is your storyline attractive enough in its initial 3-5 seconds?

The initial 3 seconds determine if your audiences are going to love it. When they like your ad, they watch them with interest and even share them. Not necessary with the share button always. Some of them even talk about your ads.

Another, most useful benefit of your storyline is that, whenever your audience will visit the vendor or the eCommerce site, they are most likely to check your products.

Is your videography good?

Good videography lures more visitors than a good concept. Sounds of the video matter too. But more than the audio, video matters more. As people watching some visuals, they are likely to stick to your ad, if it is what describing what they are looking for.

For instance, if you are presenting a beautiful city or an amazing drone view of the hilltop or something. Your audiences will engage with it. And will stay tuned. Chances are, they will even download it.

If the audio or lyrics or your video are great, people tend to use it as their ringtone as well.

Are your colors, right?

If your brand is something that repeats meat, its colors should not show green everywhere. Rather, the spicy flavor of your product should be reflected in the ads as well.

The brand commercial ad production requires a real brainstorming session and a bit of psychology behind everything that the ad showcases.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Pushpa Srivastava is a digital marketing enthusiast. She currently heads the Digital Marketing department of Sinema Films – a video and ad production agency based in New York City.