In perhaps a very unsurprising development, Chrysler and Nissan have
announced that they will be undergoing model sharing and will leave the
door open to extensive product sharing plans. In this new plan, Nissan
will allow a Chrysler designed compact car to be built at a Nissan plan
in Japan based on a Nissan platform, presumably the Versa chassis.
Likewise, Nissan will be allowed to manufacture a full-size truck based
on the Ram platform in their Mexico based plant.
Since Daimler sold
Chrysler to Cerberus Capital Management, CCM has been working to turn
the company around, and perhaps find another buyer.
Chrysler has been
struggling for sometime, hence their split from Daimler. The
partnership will help produce a stronger performer in a market that
will be crucial to the companys success in the future. Chrysler
dealers such as River Valley Motors
have seen the effects of not having a reliable and fuel efficient
vehilce in the company lineup. In addition, Nissan also will benefit
as the company needs a manufacturing home for their full-size truck and
Armada/Infiniti QX56. In addition, Nissan has announced its plans to
further its involvement in the manufacturing and sale of commercial
vehicles, which increases its need to have a strong pickup offering.
With the shifts in
consumer demands, the two companies can definitely benefit from one
another
, and some say this could lead to another brand under the
Renault-Nissan umbrella.
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