The so-called commercial real estate (Business
Real Estate), real estate products for commercial purposes in accordance
with the end use of the real estate category, this type of real estate
product development purposes that is not used for living or another, but
for commercial use. A wide range of commercial real estate, including
shopping malls (shopping centres, etc.), the professional market,
entertainment, recreational places and all kinds of consumer sites,
commercial property development and management. In comparison with the
residential development, commercial real estate development project may
have a higher return on investment and appreciation potential, but may
also be lurking at greater risk. Pursue large-scale development,
investment, return on commercial real estate development model, is the
amplification of risk.

Commercial real estate development and
general real estate development the biggest difference lies in the
commercial real estate need to be considered a commercial operation. The
healthy development of the commercial real estate market, you need a
rational choice for investors, but also requires the development of
rational development and commercial agent, commercial management
companies mature operation to ensure By the large number of cases in the
domestic commercial real estate development, we find that most
development projects fail for the lack of commercial operation or
prematurely. The risk of a variety of commercial real estate
development, the most difficult to deal with the most prominent is the
risk of commercial operation. However, commercial and real estate often
or “mismatch”, commercial real estate developers do not understand the
commercial phenomenon of widespread commercial real estate investment
project risk is great in this situation. Should co-ordinate the
management of seeking to eliminate hidden dangers and ways to defuse the
risk of commercial real estate. Commercial real estate development, we
must guard against the risk of commercial operation can consider the
following countermeasures strategy.

Commercial real estate
development, the pursuit of present value, but the appreciation of the
future, it is at this point to make it different from the usual sense of
the real estate development. Commercial real estate development
operation in accordance with the investment rely on the commercial
operations to the value-added concept, not only prior to orientation,
planning, positioning several stages in order to break ground, but also
after the completion of construction works through a series of
commercial operation of the real estate to obtain appreciation .
Completion of the construction project is the new phase of commercial
real estate development, not the end, makes the real estate business
development and operation through the late to get appreciation, and
further expand the scale of the development of the surrounding
residential and other building facilities, developers and investors
bring greater benefits. Real estate development, the lack of commercial
development, or real estate development and commercial development and
do not take the sector, this fault type of commercial real estate
development is not only difficult to make real estate to get
appreciation. The same time, because without the support of the
commercial development of real estate development itself, it is
difficult to be successful. Once developed, suffered losses, not just
developers, investors and operators, and even spread to the financial
institutions, and the formation of a difficult to solve the debt chain.