Every day new technology is being discovered and
we’re adapting to the changes. More and more items we use on a daily basis are
becoming obsolete; think pagers and cassette players. The Internet has cause
information explosion. Due to its ability to reach millions of potential
customers at a fairly low price, it is not surprising that the Internet has
become a powerful force in the world of retailing. Websites like Fashionandyou have changed the way the common Indian


like other retail websites, offers a host of different products a customer can
purchase online. They are dedicated websites for fashion, cutlery, electronics,
and many more. Even food and flowers can be bought online now. Online shopping
or online retailing is a form of electronic commerce whereby consumers directly
buy goods and services from the seller over the Internet without an
intermediary service. An e-shop, virtual store or web store evokes the physical
analogy of buying products and services at a brick and mortar store or shopping
center. This process is known as business to consumer (B2C) online shopping. In
India online shopping is a recent trend. Although growing at the rapid rate,
our country is tapping only a small part of this industry presently. Online
shopping requires shoppers to have access to the Internet, which is still not
available in a significant number of homes here. This form of shopping has a
number of advantages. Virtual stores are usually available 24 hours a day,
which allows a customer to shop whenever is convenient for him. Since all that
is need to access these stores is Internet, people can browse through the
online portal at the comfort of their home or wherever they want. Retail
websites have a lot of information about the owners of the website and the
products they sell. This allows a customer access to all the necessary
information they require to make an informed decision. Most websites display
customer reviews as well. In websites there is no shortage of space and so they
can display all their products well. This allows customers to select what they
want at their own pace and after looking at the product properly. Since there
is no middleman involved, the prices are almost always lesser than brick and
mortar stores. Further most of these websites offer home delivery and a number
of payment options.


Fashionandyou is one of the many
successful retail websites that has hit the Indian market in the past decade.
These online shopping portals are a huge success amongst young working class
who like to shop but cant because their busy schedules don’t allow them to. Of
course there a number of downsides to online shopping like the inability to
personal inspect items, fraud and credit card theft, invasion of privacy, etc.
however well known and good websites like Fashionandyou
have come up with solutions to tackle these problems. Most websites like them
offer cash on deliveryFree Articles, allow you to inspect the items before paying and have
strict rules and regulations with regard to guarding a customer’s privacy.


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Fashion and You is an exclusive, invitation-only online destination. We feature the best International & Indian Designer brands in Luxury, Hi-fashion & Lifestyle experiences for men, women, children & your home. For more visit :