Liquor distributors know that when a tavern or bar does a big promotion, they win, too.  That’s why fish bowl cocktails, which use a lot of liquor for each delicious drink, are so popular with liquor distributors.  Here’s what’s so great about fish bowl cocktail promotions.

Fish Bowl Promotions—Why Liquor
Distributors Can’t Get Enough of Them

Successful liquor
distributors know that a customer’s success is their success. In
liquor distribution, your major customers are bars, pubs and taverns,
restaurants, and grocery stores. Liquor distributors get very
excited when a tavern, bar, or other major customer begins running a
fish bowl promo.

A fish bowl promo
is a promotion involving the sale of low-priced fish bowl cocktails.
Liquor distributors love fish bowl promos, and here’s why:

Fish bowl promos promote tavern
success. If taverns or
restaurants sell more drinks, then they have to buy more liquor.
The more people coming into that establishment, the better their
liquor distributor’s business. The tavern prospers, the supplier
prospers, and everyone wins.

Fish bowl promos use a lot of
liquor. Fish bowl cocktails
are large drinks that serve between two and eight people. The
biggest fish bowl cocktails have two and a half gallons of liquor!
That’s a lot of liquor, and the more fish bowl cocktails customers
drink, the better a liquor distributor’s sale.

Fish bowl promos feature mixed
drinks. Cocktails are mixed
drinks, of course, and that means lots of rum, tequila, vodka, and
vermouth. Those are expensive liquors, so the more the tavern or
restaurant sells, the more profit for the distributor. Wholesalers
who run a special on a particular liquor will find they sell even
more of it.

Fish bowl promos are a great
way for customers to try to new drinks.
Customers who might normally buy a few beers will go along with her
friends when they order a fish bowl margarita. The next time she
goes out, she’ll be more likely to get the margarita, which means
the tavern sells more tequila and Triple Sec. That, in turn, leads
to more orders of tequila and Triple Sec for the wholesaler.

Fish bowl promos lead to
customer referrals. Fish bowl
promotions are almost always successful. When the tavern runs a
promo, that means more customers coming in and more money going into
the cash register. Other taverns, seeing the success of a fish bowl
promo, decide to run one of their own. Of course, they need a
reliable liquor supplier for the increased liquor demand, and that
means more customers for the wholesaler. Everybody wins!

Fish bowl promos
are good for everyone: the customer, the tavern, and the wholesaler.
They’re fun, promote success, and lead to plenty of profit. With so
many benefits to running a fish bowl promo, why not run one of your
own today?

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ABOUT THE AUTHOR

Candy Concepts, Inc., specializes in
providing businesses with everything from a wide variety of candy
containers to the bulk candy and novelty items to full them with.
Learn more about the kinds of fishbowls and plastic containers you
can use in your business by visiting http://www.candyconceptsinc.com.