A website is the platform for interacting with your clients, displaying your products and services and making sales. People often undermine the importance of a good website design in the success of an…
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A website is the platform for interacting with your clients, displaying your products and services and making sales. People often undermine the importance of a good website design in the success of any online business venture. In reality, website design plays the pivotal and most important role in the success of online businesses.
Having an attractive website is not enough as your website should have several other elements which determine the influx of visitors who may become your clients.
A skilled website designer
The first thing that matters is the choice of a website designer. Your designer should be well versed in novel designing techniques. It is also essential that the designer is able to make a website which is SEO friendly. A website design which is aesthetically superb but is not able to draw visitors is of no good use.
Only an expert designer can understand and implement what you expect from the website. Only a technically sound designer can convert your psd to html as per your demands. The designer should have a working experience in the same field so that he must know designing in fine details.
Conversion rate depends mostly on the experience that your visitor have when he is on your site. A smooth navigation is when the visitor can access the information he is seeking with minimum efforts. Every page of your website should be accessible within 3 clicks of the mouse. Nobody has enough time to invest in finding something from heaps of unorganized pages.
Functionality of the website
There is no point of having a website with most advanced features which do not work properly. Even if a single link on your site that does not work well can deteriorate the image of your company. An unsatisfied visitor will eventually depart from your site and will go to your competitors. It is essential to make sure that all the links on your website are properly working.
Any website in itself is not able to increase your sales without proper optimization. Search engine optimization requires your website to be suitable for its implementation. There are various factors like SEO friendly url, clean coding, effective sitemap, image optimization using tags, cross browser compatibility and interlinking. A website which is designed keeping in mind these things can help in proper implementation of various SEO techniques on your website.
A slow processing speed may render your visitor to be irritated, who will eventually leave the page. An inappropriate layout of the website, presence of flash content can leave your website slow to access. A user friendly website helps in increasing your conversion rate manifold.
The success of any online business campaign depends on how comfortable your visitor feels on your website. The website design should also have appropriate colors and designs that are soothing to the eyes and promote positive feelings. Test your website on all these parameters once your designer has converted the psd to html and try to find out if it lacks at anything. Keep on modifying unless you have the best design.