A Linking strategy is a methodology that builds appropriate inbound
links to your site and helps you achieve your overall business
objectives.In order to build a linking strategy, you must have good
content on your site.
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You should also publish outbound links that your site users will find valuable. Finally, you should have a target list of external sites from which you can request links.In other words, you need to have funds in three banks a content bank, an outbound link bank and an inbound link bank.
You can follows linking approach as below:
1. Create valuable content
2. Link to other valuable content
3. Ask for links from quality, relevant sites.
The hyperlink is at the heart of the web – it allows people to move quickly from one document to another or from one site to another. This simple concept creates a powerful communicates tool that can be harnessed to deliver your business or
organisational objectives.Learning how linking works and how you can create an effective linking strategy will help your site become part of the core and should be an important part of any online
marketing plan.This article describes a methodology for planning and implementing your own linking strategy. You may choose to do it yourself or if you have the budget, work with
appropriate specialists to complete your plan. “Creating an effective linking strategy should be an important part of any online marketing plan” However, some words of warning. Generating inbound links to your site is not enough –
you must generate quality inbound links. There is no magic trick to this – it demands hard, systematic work – but the rewards can be well worth the effort.
The benefits of an effective linking strategy:
1-Following a link is one of the most popular ways for people to find new sites.If a site or a writer that you respect gives a link to further resources, then because of that respect youre likely to follow it. Therefore, the more inbound links you have to your site, the greater the opportunities for people to find your valuable content.
2-Search engines give sites with good inbound and outbound links a higher ranking. The logic goes that if you provide outbound links to other material you are providing a valuable service: and, if other sites link to you then you must have content of value.
3-By providing links to other material you dont have to re-invent the wheel and create it yourself. In writing this article, we provide lots of links to additional material. We see this as a valuable service to our readers and it also makes good use of the material we collected in researching and developing the article.
4-Having a linking strategy forces you to ask the fundamental question, “Why would anyone want to link to you?” The answer of course is that you provide something of value: you need to be clear about what that value is.
5-Inbound links help to build trust. If people see that a popular or respected site links to you, then their level of trust in what you say and what you offer is likely to be higher.
6-Perhaps most importantly, you become part of a community. In every field of activity on the web there will be a number of key sources. Linking to them and providing valuable content that they can link to will make you a part of a powerful virtual network.