Category: Email Page 1 of 125

Make your email signature file work for you

You’re probably familiar with e-mail … (or … – they’re the few lines of contact … that many of us put at the bottom of every e-mail we send. Most e-mail software programs a

You’re probably familiar with e-mail signature (or “sig”)
files – they’re the few lines of contact information that many of us
put at the bottom of every e-mail we send. Most e-mail software
programs allow you to create and use sig files — even the newer
versions of AOL.

I’ve heard some people who don’t use sig files defend their
position by saying, “All my clients know my info – I don’t need to
remind them with every e-mail.” Stop! You’re missing a perfect
opportunity to promote your business, as well as do your clients and
prospects a favor.

When you think about how many e-mails you actually send a day,
it’s probably more than you realized! Some people send over 100 a
day. That’s a lot of mail — and a lot of chances to slip in your
own subtle marketing messages.

**Sig Files Put You at Their Fingertips**
People love it when you make information easy to find. Sure, your
clients have your phone number somewhere, but they’ll really
appreciate it when they can grab your number right from an e-mail
they’re looking at.

In fact, e-mail is such a part of our lives now,that if someone needs
your phone number quickly, she may be more likely to grab it off your
latest e-mail than to dig up your business card. (Don’t
underestimate this occurrence – there are many disorganized people in
the world!)

Also, if people want to put your info into their contact management
software (Outlook, ACT, Palm, etc.), they can simply copy and paste
it right from your sig file.

**Good Sig Files Tell Strangers What You Do**
When you e-mail people who aren’t familiar with your business,
your sig file can act as a subtle sales pitch. As a co-chair for NY
Women in Communications Inc. (WICI), I book speakers for our monthly
cocktail events. I conduct most of this work via e-mail. Now, these
people only know me as a representative of WICI; they have no idea
what I do for a living. But one woman, after spotting my sig file,
promptly wanted to learn more about my services. This prospect would
never have learned what I do unless it was clear in my sig file!

**Sig Files Are Ready to Travel**
E-mails are forwarded all the time. You never know where yours may
end up, and one of the recipients may be very interested in your
service or product. I learned this when I got a call from a prospect
in Israel. A colleague of hers here in the U.S. had forwarded him an
interesting issue of my e-newsletter. He learned about my services
and got my phone number from the sig file at the bottom.

**Sig Files Are a Great Promotional Tool**
Now, let’s move beyond the obvious stuff. Think of your sig file
as a
little messenger who speaks to everyone you send an e-mail to. What
do you want him to say? Do you have great news? A new product or
service? A free newsletter or report? Let us know via your sig file!

–Your Sig File Checklist–
Here are several items to consider putting into your sig file.
CAUTION: Do not attempt to insert them all! Choose what’s most
important for you and your business.
– your name and title
– your company name
– your company tagline, or a short phrase that describes what your
company does
– your address
– your phone, cell phone, and/or pager numbers
– your fax number
– your e-mail address (sometimes people can’t get it directly or
quickly from your actual e-mail)
– your Web URL (be sure to include the “http://” prefix to
ensure it
will translate as a hyperlink on most e-mail programs)

Now, also consider putting promotional info in your sig file, such
as:
– an offer for a free report or product you offer
– an offer for a free consultation or trial offer
– a company announcement (new client, new product, award won, etc.)
– a hyperlink to your latest press release, article, or Web site
feature
– an invitation to subscribe to your free e-newsletter

In the interest of space and your reader’s time, keep your offer
or
announcement to one or two sentences only. (Tip: Always throw in the
word “FREE” when possible. It’s everyone’s favorite
word!)

BONUS: Most e-mail software programs allow you to create and keep
several signatures on file, so you can change them easily and often.
This makes it a cinch to switch your messages weekly or even daily,
and maintain ones for different businesses.

**Choose What’s Important to You**
Of course, it’s possible to get carried away and include too much
information. We don’t need random quotes that have no relation to
your business, cute illustrations made up of keyboard characters, or
your weekend phone number in the Hamptons.

Try to keep your sig file to a maximum of eight lines. More than that
will overwhelm the reader, and it will look silly if your sig files
are always longer than your e-mail messages!

Here’s a good example:
Jane Smith, President
Smith I.T. Consulting
“Take a Byte Out of Network Headaches”
ph: 800-321-0000 fax: 212-321-0001 jane@smithit.com
*Visit http://www.smithit.com and get your FREE report on the top 10
most common computer network problems and how to solve them!*

Notice that “Jane” opted not to give her mailing address
here, in
order to use the space for her tagline and an invitation to receive
her free report. It’s all up to you. If your customers frequently
need your mailing address, then you should include it. (I don’t
include it in mine, since 99% of my work is done via e-mail.) Decide
what bits of info are most valuable to keep, and use the rest of the
space for a unique message or promotion!

**One Last Thing: Make Sure We “Get” What You Do**
I’ve seen some seemingly complete sig files that still leave me
wondering, “Thanks for all the info, but what do you DO?” We
all know
what IBM and Kodak do, but the whole world doesn’t know what your
business does (yet). For now, it’s your job to help us all learn.
Include a tagline that describes what your company does or a short
phrase that helps us understand. If your sig file consistently
delivers a clear impression of what you have to offer your prospectsFree Reprint Articles,
it will reward you numerous times in the future!

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Alexandria Brown’s FREE biweekly e-zine gives “how-to” tips on
writing compelling copy for Web sites, brochures, and e-zines. Learn
how to attract new clients and strengthen your customer
relationships! Subscribe today at http://www.akbwriting.com or by e-
mailing AKBMarCom-On@lists.webvalence.com










Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Alexandria Brown’s FREE biweekly e-zine gives “how-to” tips on
writing compelling copy for Web sites, brochures, and e-zines. Learn
how to attract new clients and strengthen your customer
relationships! Subscribe today at http://www.akbwriting.com or by e-
mailing AKBMarCom-On@lists.webvalence.com

How to use signature files to give your email the personal touch

If you have a home … then you’re probably … with getting your name and your business … there. You probably send out a lot of e-mails, post … boards, and

If you have a home business, then you’re probably constantly
concerned with getting your name and your business information
out there. You probably send out a lot of e-mails, post on
message boards, and submit articles to business e-zines. These
are excellent ways to get your name out there, but are you taking
full advantage of the visibility these forums create?

One of the best ways of creating new business is to include a
Signature File with everything you post, send or submit. What
exactly is a sig file? It’s that little bit of bio information
at the end of an e-mail, article or posting, usually a sentence
or
two with your url. This is your opportunity to let people know
who you are and to direct them to your business. If they liked
what you wrote, then they can immediately to your site and
find out more about your product or service.

Now you may already include your url at the end of your
correspondence, most business people do. That’s great, but is it
enough? Not quite. Of course it’s great to have your url so
that anyone who’s interested in what you’re saying can
immediately check out your business site, but wouldn’t they be
more likely to click if you included a short description of what
you do? The trick to a catchy sig file, is that one sentence
that makes you stand out. For example, rather than closing an e-
mail or posting with

Jerry Jensen
http://playpianoperfectly.com

try something a little more descriptive and catchy, like

Jerry Jensen

Check out Jerry’s revolutionary approach to playing the piano at:
http://playpianoperfectly.com

or take it one step further,

Jerry Jensen
Jerry can answer all your questions about playing the piano
professionally. E-mail him at Jerryj@ivories.com, or check out
his web site: http://playpianoperfectly.com

By adding that one line to your signature, you can totally change
the customer’s perception of your business, and that little extra
bit of information could be the difference between a trickle of
new business and a flood.

So you see, it’s not enough to just give an address, you’ve got
to give people a reason to click. You’ve got to spark an
interest in what you do. By creating a short, catchy and
descriptive sig fileBusiness Management Articles, you can really set yourself ahead of the
pack. There’s money to be made out there if you just know how to
do it.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Alvin Apple helps everyday people start businesses they will
enjoy. Then he teaches them how to succeed. Read all his
helpful strategies, including his latest article “Getting the
Word Out: Successfully Promoting Your Online Business,” at
http://AlvinApple.com Reach Alvin at 801-328-9006 or
alvin@drnunley.com.










Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Alvin Apple helps everyday people start businesses they will
enjoy. Then he teaches them how to succeed. Read all his
helpful strategies, including his latest article “Getting the
Word Out: Successfully Promoting Your Online Business,” at
http://AlvinApple.com Reach Alvin at 801-328-9006 or
alvin@drnunley.com.

The worst email mistake

The … 200 daily, weekly and … online … and e-zines to which I … arrive among the 5,600 or so emails I get every month. I zap 90 percent of them unread for one sim

The approximately 200 daily, weekly and bi-weekly online newsletters and e-zines to which I subscribe arrive among the 5,600 or so emails I get every month. I zap 90 percent of them unread for one simple, maddening reason: the message is hidden. And that’s the worst e-mail mistake you can make.

The fundamental mistake made in the vast majority of online publications has to do with the physical limitation of e-mail. At most, the recipient of an email sees 10 lines of text on the first screen of an email. If you don’t get your message in the first 10 lines: it won’t get read.

Why then, do so many e-publishers expect us to scroll through three and more screens just to find what’s “In This Issue?”

I’m not talking about content. The content in the newsletters and e-zines listed below — some of the best on the Internet — tends to be consistently worth reading IF you have time to scroll through many screens to get to the actual content. Asking a reader to scroll through more than one screen just to find out what you want to say is not unlike taking five minutes to introduce yourself every time you call your sister. Neither practice is necessary or makes sense.

Space wasters
Between glitzy HTML mastheads, lengthy letters from publishers, boilerplate about privacy policies and just plain garbage prose, it’s the rare newsletter or e-zine that gives you a table of contents on the first screen.

Ways that e-zines waste space and time include:
oHaving an HTML masthead take up the entire first screen of the e-mail then expecting us to read through advertising to get to the table of contents. Among the many sites whose newsletters waste the first screen with a masthead are http://www.emarketer.com , http://www.eZined.com http://www.i-advertising.com , http://www.silicon.com , http://www.redherring.com , and http://www.zdnet.com While many of these newsletters are excellent when you finally get to them, I am willing to bet 90 percent of the issues go unread because people don’t want to be bothered scrolling to see a table of content.

oTaking up the entire first screen, and sometimes as many as three screens, reminding us that we actually subscribed to this publication so we are not being spammed; that the mailing list will not be shared and that new subscribers are welcome. And only then, as many as 40 lines later – that’s 4 screens in Outlook Express – are we told what the issue contains. Of course I’ll never know, because I won’t still be reading and I bet you won’t either.

Among the otherwise very well done publications that waste screen after screen with this type of information are the newsletters published by http://www.content-exchange.com (Content Spotlight,) http://www.healthscout.com , http://www.industryscoop.com and http://www.addme.com

oUsing LOTS of white space between paragraphs introducing the issue, then making us plough through a 10-line ad, a few paragraphs about the newsletter and a privacy statement before we get to the beginning of the first article. Among the sites whose otherwise excellent newsletters provide this maddening entranceway are http://www.lockergnome.com , http://www.atnewyork.com , http://List-Universe.com/ , http://www.ecommercetimes.com and http://www.list-a-day.com

The physical limitation of e-mail should be the factor that determines how you present your message. E-mail is not a printed page that the eye can scan at once. The screen on which the vast majority of people read e-mail – text or HTML — can only hold 10 lines. If you message isn’t in that first screenFeature Articles, it’s likely – click – to be history.

Article Tags:
Worst E-mail Mistake, Worst E-mail, E-mail Mistake, First Screen, Scroll Through

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

B.L. Ochman http://www.thebestwebideas.com, is an award?winning marketer who has helped local, regional and multi?national corporations to increase awareness and sales of their products both online and off. Please subscribe to our Marketing Newsletter at http://www.thebestwebideas.com/blform.htm Phone: 212.385.2200 Mailto:BLOchman@thebestwebideas.com,










Article Tags:
Worst E-mail Mistake, Worst E-mail, E-mail Mistake, First Screen, Scroll Through

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

B.L. Ochman http://www.thebestwebideas.com, is an award?winning marketer who has helped local, regional and multi?national corporations to increase awareness and sales of their products both online and off. Please subscribe to our Marketing Newsletter at http://www.thebestwebideas.com/blform.htm Phone: 212.385.2200 Mailto:BLOchman@thebestwebideas.com,

10 tips for email etiquette

E-mail is frequently written quickly and often poorly. The tipsthat follow should help you to write e-mail that will be wellreceived every time.

E-mail is frequently written quickly and often poorly. The tipsthat follow should help you to write e-mail that will be wellreceived every time.

1. Pay attention to punctuation, spelling, grammar and capitals.

how ofen do yoo receeve e-mail ritten like this!!!!! Many e-mail messages contain poor spelling and grammar, incorrect use of capital letters and/or poor punctuation. Such messages looks amateurish and inevitably produce a poor impression of the sender.

2. Read the previous tip again.

Seriously. I can’t overstate just how important it is to write well. The standard of contemporary writing is quite poor — both on the Internet and in general use. It’s easy to find errors in most written sources. Stand out from the crowd. Write well.

3. Your subject line should be descriptive.

Many people get dozens (or even hundreds) of e-mail messages per day, and with so much of it being spam (i.e. unsolicited sales messages), your message may be deleted unread if the subject line makes it look unimportant or spamish. Another reason to make your subject clear is to help the recipient find it later. Many people archive months — or even years — worth of e-mail. A clear subject line will make your message easier to find. 4. Use short paragraphs and leave lines between them.

On-screen text is harder to read than printed text due to its lower resolution. You can make things easier for your readers by using short, clearly separated paragraphs. You’ll notice that all of the paragraphs in this article are fairly short (typically, four or five lines) and are separated by blank lines for clarity. You might also care to indent the text on the first line of each paragraph.

5. Tidy up all those “>” characters.

When replying to a message (or forwarding it), most e-mail programs put a “>” character in front of each line of the original text, like so: > This is the text of the original > message that you are replying to. Your reply goes here.

This happens each time the message is replied to (or forwarded). The result is that some messages end up with many “>” characters at the start of each line. This causes the line length to increase, and the text can wrap awkwardly and become difficult to read. For example: > > > > This is the text of the original > > > > message that you are replying to. > > > >

If you receive a message like this, don’t just forward it on. Do everyone a favour and spend a few minutes tidying it up.

6. Don’t send unsolicited attachments.

That three megabyte movie file may be the funniest thing you’ve seen for a long time, but don’t automatically send it to everyone to know. Ask them first if they want to receive it. Many folks still receive their e-mail via modem, and at three or four kilobytes per second, your three megabyte file is going to lock up their Internet connection for quarter of an hour or so. Be polite and ask first.

7. Ensure that your PC is virus free.

Unless you take suitable precautions (like regularly downloading the latest definition file for your antivirus software), you run the risk of your machine becoming virus infected. Far worse, you run the risk of unknowingly sending virus-infected e-mail messages to everyone in your address book. This is not a way to win friends. 8. Don’t type in ALL CAPITALS

There are two reasons for this. First, text in all capitals is harder to read. Second, typing in all capitals is considered a faux pas by most Internet users, and doing so may see your message ignored. 9. Thou shalt not spam!

It doesn’t matter how good a deal you’ve got. It doesn’t matter that you’re just going to do it once. It doesn’t matter that everyone else is doing it. That doesn’t make it right for _you_ to do it. Don’t send spam.

10. Wait a while before sending your message.

Proofreading your own work is a risky business. I’m a writer and proofreader by profession, but mistakes still manage to slip through in my own writing. The best defence I know is to put my writing aside for a while then look at it afresh. It’s amazing what will often just leap out at you.

So if you have the time, wait an hour — or even just ten minutes — before you press the “send” button. This will let you read your message again and, hopefully, spot any typos or other weaknesses before it goes out. Armed with these ten tipsFree Articles, your e-mail should be well receivedevery time. Good luck!

Article Tags:
E-mail Messages, Subject Line, Doesn’t Matter

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

You’ll find over 200 tips like this in Tim North’s new e-book
BETTER WRITING SKILLS. It’s just $19.95 and comes with a 90-day,
money-back guarantee. Download a FREE CHAPTER now.
http://www.betterwritingskills.com

Text is for email

Text is for E-mail and HTML coding is for Web Pages. I … to tell you the number of E-mails I get … for … are … not readable in a text mode and get … Whi

Text is for E-mail and HTML coding is for Web Pages. I can’t
begin to tell you the number of E-mails I get formatted for HTML.
These are basically not readable in a text mode and get quickly
deleted. While some mail readers will display HTML coding, many
will not. If you use E-mail to send information to potential
clients, always make sure that you send it in a format they can
read.

AOL has some pretty nifty tools and allows you to put script in
colors, use italic print or to bold parts of your note. That’s
fine if you are writing to someone at AOL. but did you know that
these tools may not be readable by the email client software
that many people use? They may, in point of fact, block the
message from being read? I get at least 2 or 3 E-mails every day
with nothing in the body of the note. What a waste of your time
and mine. When you do send something like that, you are begging
for people to block all future E-mail from your address.

Many E-mail readers have filters which easily allow offending
E-mails to be automatically “trashed”. If someone sends 4 or 5
spams, examine the return address. The odds are they are forged
and will all be different. Blocking their E-mail address is
useless here as they use a different one every time. Better yet,
pick a sentence in their E-mail, and block any message with that
sentence.

E-mails with no text, and the message they wish read is an
attachment to the E-mail, is another common mistake. If it’s not
from someone I know, it is immediately deleted. Why should I
waste my time opening an attachment in an unsolicited E-mail?
If the note is in “Doc” format it never gets opened, even if I
know the person. They could unwittingly be sending me a virus.

One way that works, is to include the message in the body of the
E-mail, and attach your HTLM message to the note. That way the
recipient has a choice. Remember – text can be read by all
E-mail readers and that is your best bet. OtherwisePsychology Articles, you might be
simply wasting your time.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Bob publishes the free weekly “Your Business” Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe and place a Free Ad for your business.










Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Bob publishes the free weekly “Your Business” Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe and place a Free Ad for your business.

Using the power of nonspam email

If you own a local retail store or local service business where … come into your office or shop, you’re going to love this report. I’m going to show you how to maximize your current customer b

If you own a local retail store or local service
business where customers come into your office or
shop, you’re going to love this report. I’m going
to show you how to maximize your current customer
base and improve sales by using NON-spam email.

Your business doesn’t need a website to do what
I’m going to show you here. This method is so simple,
but overlooked by most local business owners, that
when I explain this simple system to you, you’ll be
kicking yourself that you didn’t think of it sooner.
Best of all, you can start using this system TODAY.

If you’re running a local business of any kind:

* cleaners
* pet supply shop
* hair salon
* grocery store
* lawn service
* window washer
* ice cream shop
* dentist
* personal trainer, etc…

…you should be using email RIGHT NOW to increase
your profits.

Let’s say you own a local hair salon, for example.
Obviously no one is going to go on the Internet
looking for a hair stylist. People will not type
the words “hair salons” in a search engine to find
a local hair salon. So what you should do is
maximize the income potential of every local customer
that does frequent your establishment.

Here’s what you do: When a customer is paying for
their service and they come to your register, make
sure you collect their contact information. You want
to get their first name, last name and email address
logged into your database. I’m sure next to your
cash register you have a computer where you could
easily enter this information. If you don’t have a
computer next to your cash register…GET ONE!

Or you could simply write down this information on
a sheet of paper to be transferred to your database
later on. If the concept of a database seems to
complex, just enter the information about each
customer in a simple text file. The text file should
look like this:

“EMAIL”,”FIRST NAME”,”LAST NAME”
“EMAIL”,”FIRST NAME”,”LAST NAME”
.
.
.
“EMAIL”,”FIRST NAME”,”LAST NAME”

That’s it! If someone asks you what you need this
information for, tell them it’s for your “preferred
customer list” to tell them about specials being
offered at your establishment before the general
public hears about them.

Don’t say “mailing list.” No one wants to be on
some old, impersonal, stuffy “mailing list.” But
a “preferred customer list” sounds more valuable.
Which would you rather be on? I think it’s pretty
obvious.

Do this for EVERY customer that comes through and
leaves your doors. What you’ll notice is that after
doing this for a month, you should have a few
hundred or a few thousand email addresses of
customers. Now that you have their email address
and name, you can contact these people as often
as you like by email for FREE. Instead of sending
postcards, letters or paying someone to call past
customers about new products/services or specials
that you offer.

You can simply send them a small email notice FREE!

This is NOT spamming. These people have given you
permission to email them. After all, they voluntarily
gave you their email address. They have used the
products or services of your shop. They love what
you sell. Yes, they will be happy to hear from you
by email. They will consider this EXCELLENT customer
service interaction.

So what you do next is whenever you have a new
productArticle Submission, service or special you want to announce
– first hit your “preferred customer” list with
and email announcement. This should help you
generate some quick cash for your business.

Article Tags:
Preferred Customer List, Non-spam Email, Hair Salon, Email Address, Preferred Customer, Customer List

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Christopher Sewell enjoys showing beginners how to
build a successful business online. Want MORE
valuable tips on how to build a successful online
business, or tips on how your local retail store
can use the Internet to increase profits – download
Chris’s FREE 24-page training guide today at
http//www.beginnersguidetoecommerce.com/










Article Tags:
Preferred Customer List, Non-spam Email, Hair Salon, Email Address, Preferred Customer, Customer List

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Christopher Sewell enjoys showing beginners how to
build a successful business online. Want MORE
valuable tips on how to build a successful online
business, or tips on how your local retail store
can use the Internet to increase profits – download
Chris’s FREE 24-page training guide today at
http//www.beginnersguidetoecommerce.com/

Ten ways not to use email

Email is such a super tool!It has changed the way … I can … in touch with people all over the world … email, where a … take a long time anda phone call would

Email is such a super tool!
It has changed the way we
communicate. I can easily
stay in touch with people
all over the world instantly
by email, where a letter
would take a long time and
a phone call would be too
expensive.

Sadly, this great tool can be
abused. This ruins the
experience for all of us.

With that in mind, here are ten
ways NOT to use email. Please
stay away from these and keep
email the great communication
tool that it is!

1. Do not spam. You’ve received
the email offers that read,
“Millions of email addresses” for
a cheap price. It sounds good.
But don’t do it. Those people
didn’t give you permission to
send emails to them. Do not
spam.

Instead, build up a list of
people who have given you
permission to email them. You’ll
be better all the way around!

2. Do not flame. Flaming is responding
to spam or an email in an angry
manner.

For some, the privacy of email
becomes the opportunity to be much
more rude than they would in person.

Don’t stoop to such levels! If you
have a problem with someone, discuss
it with them in a calm, civilized
manner, whether in person or through
cyberspace.

3. Do not respond to spam. If you
respond to spam, you are doing two
things:
a. You’re letting the spammer know
that your email address is valid and
you may receive more email.
b. You’re giving the spammer more
reason to spam even more by responding.

Just say no, and hit the delete button.

4. Do not respond to flames. People will
get angry at something and email everyone
in the world to let them know how they
feel.

I remember one time when a hacker hacked
into a list that I was subscribed to, and
sent a bunch of messages to the group.

Well, a bunch of the subscribers got angry
and started sending their flames out to
the group, making the problem that much
worse. All of us ended up with hundreds
of unwanted and duplicate emails.

You’ve got better things to do than that!

5. Do not expose a large group of email
addresses in your email header. There’s a
way to send to a group without exposing
all the email addresses. Simply place the
addresses in the Blind Carbon Copy (BCC)
line of your email program.

That will hide those addresses and shield
those folks from unwanted email.

6. Do not reply to exposed emails. It’s
tempting, I know–but resist the urge to
email all those nice email addresses someone
exposed in sending an email to you.

You don’t have their permission, and the
person sending the email obviously didn’t
read this article!

7. Do not spread urban legends. No, I didn’t
wake up in my bathtub with ice all around
me with one kidney gone and Bill Gates is not
paying me $200 for forwarding an email.

I’m glad someone has a great imagination. I
just wish they’d put it to better use!

8. Do not spread viruses. It’s easier to do
than you think.

Someone gave me a virus and fortunately it
was a fairly harmless one. I sent an attachment
to a friend and his antivirus program caught
it. He let me know and I immediately got some
antivirus software and got rid of it.

And he’s still my friend! But make sure you’re
not spreading viruses through your email.

9. Do not spread hype. “Cough once and make
a million dollars.” Okay I made that one up,
but I’m sure you seen others just as
ridiculous.

Like Joe Friday, I want “just the facts.”

10. Do not overdo it. I don’t want to be
worried to death by one person emailing me
over and over again for no reason. Yes,
sometimes repetition is good, but don’t
needlessly clog up email boxes with the
same message over and over.

If it’s moving a project or conversation
forward, that’s another matter. But even
then, there may come a time when you need
to switch to a chat or instant messaging
format.

Or even use that ancient inventionComputer Technology Articles, the
telephone!

Keep email the great experience it can be
and stay away from all these things!

Article Tags:
Email Addresses

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Craig Hardee is the webmaster of
http://www.cyberagora.com, Your Internet
Multiplex, spotlighting the resources you
need to make your time online fulfilling,
profitable and fun.










Article Tags:
Email Addresses

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Craig Hardee is the webmaster of
http://www.cyberagora.com, Your Internet
Multiplex, spotlighting the resources you
need to make your time online fulfilling,
profitable and fun.

Writing a good and attractive email for permission marketing

Using … based e-mail is one of the most powerful … … to any Internet … What makes an … We believe an e-mail should promote, excite, educate ande

Using permission based e-mail is one of the most powerful promotional
tools available to any Internet business. What makes an e-mail
successful? We believe an e-mail should promote, excite, educate and
entertain. Our peers might disagree, they say that an e-mail
should only promote. We think promotion is an essential part of an
Opt-In e-mail but should not be the sole component. In this article, we
will talk about the important components of a successful Opt-In e-mail.
Those components include:

* How to create urgency.
* What type of promotional vehicle you can use to create urgency.
* Content that excites, educates or entertains your customer.

A direct e-mail should be content driven, with an offer. The offer needs
to create urgency and that urgency needs to relate to an expressed need
that the customer has. To create urgency, you need to have a time limit
associated with the offer. Your offer may be any of the following:

1. Discount on products or services
2. A value added purchase
3. Discount on complimentary services
4. Sweepstakes

We have listed the types of promotional vehicles you can use, in the
order that Western Consumers prefer. Recent studies indicate the
majority of on-line shoppers prefer a discount on products or services
over any other type of promotional vehicle.

1. Example of a discount on products of services:

“Receive 10% off on this product if you purchase before October 15th!”

This is a discount on the service or merchandise, with a defined time
frame. The customer must make a purchase within that time frame, in
order to take advantage of the discount. If you choose this method, make
sure your on-line shopping system is programmed with the new price and
discount. Do not give the discount after the defined time frame expires
(ex: October 15th). The consumer must believe their window of
opportunity is a limited time frame and they will not receive the
discount unless they purchase within that time frame.

2. Example of a value added purchase:

“Purchase this item before October 15th and receive a similar or
complimentary item for free!”

This is a great strategy to use, if you have a new item you would like
to introduce to your customers or if you have an old item which you
would like to eliminate from your inventory. The customer has to believe
there is good perceived value to the “value added item” or else there
will not be any urgency created and your promotional e-mail will be
unsuccessful. This type of promotional e-mail offer, can be very
successful but usually is not as successful the preceding method.

3. Example of a discount on complimentary services:

“Purchase our product or service before August 15th and receive a 10%
discount on your next airline ticket from China Air!”

This type of promotional e-mail can limit your costs of running a
promotion, but they are harder for the consumer to redeem and they might
only target a small segment of your Opt-In list. The first two options
are probably more appealing to the larger part of your customer base.

4. Sweepstakes

We all have seen sweepstakes offers on the Internet, so we won’t
provide an example here. Sweepstakes can create incentive for
your customer to purchase, but they usually do not create urgency for a
large segment of your list. Offering a free vacation or trip might be
very appealing to you, but is this offer going to cause your customer to
make a purchase today. If you decide to offer a sweepstakes, make sure
you monitor your incremental sales that are generated. You might find
that you only marginally increased sales vs. your regular monthly sales.

You have decided the time frame of your offer and what you want to
offer. It is time to write your e-mail! When writing your promotional
e-mail, make sure you are trying to reach the broadest cross
section of your Opt-In list as possible. As we stated earlier, your
e-mail should promote, excite, educate or entertain.

Make sure your e-mail opens with an offer to unsubscribe. Many companies
locate their unsubscribe notices at the bottom of their e-mail. You show
your customers a great deal of respect, if you offer them the
opportunity to unsubscribe at the beginning of your message. You also
quickly eliminate customers that are no longer interested in your
products of services.

Have the promotional portion of your e-mail as the next part of your
message. This is where you make your money. If you have four items or
services to promote, include them all. Make sure you provide a direct
link in your e-mail to the spot in your web site where the customer can
purchase the promotional item(s). Do not make them go to your home page
and navigate your web site to find the promotion!

The third component is to excite, educate or entertain your customers,
by providing them with third party information that you have found on
the Internet. If that information comes from a web site or web page,
include that URL, so the customer can quickly access your information.
If you excite, educate or entertain your customers, they will recommend
your Opt-In list to others and your unsubscribe rate will be
significantly lower than other companies that only promote their
products.

In summary:

Using Opt-In e-mails for promotional purposes is one of the most
effective and most affordable advertising strategies available to any
web entrepreneur. Make sure that you promote, excite, educate or
entertain and your Opt-In list will continue to grow and so will your
sales.

Article Tags:
Promote Excite Educate, Promote Excite, Excite Educate, Create Urgency, Value Added, Time Frame, Promotional E-mail, Opt-in List, Make Sure

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Daryl Clark is President and CEO of EMarketingMan.com. His goal is to
provide you with high quality information, management and internet
consulting services. You can read his other articles at
http://www.emarketingman.com/articlespolicy.htm. E-mail
to: emarketingman-subscribe@topica.com










Article Tags:
Promote Excite Educate, Promote Excite, Excite Educate, Create Urgency, Value Added, Time Frame, Promotional E-mail, Opt-in List, Make Sure

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Daryl Clark is President and CEO of EMarketingMan.com. His goal is to
provide you with high quality information, management and internet
consulting services. You can read his other articles at
http://www.emarketingman.com/articlespolicy.htm. E-mail
to: emarketingman-subscribe@topica.com

Taming the mailbox monster

If you use Outlook Express to manage all of your email … sure that you are taking … of using its … sort your mail for … the Folders and Message Rule options can be a

If you use Outlook Express to manage all of your email accounts,
be sure that you are taking advantage of using its ability
to sort your mail for you!

Using the Folders and Message Rule options can be a great
way to save you time and confusion when going through
your mountains of Email.

First of all, decide the categories you need for your Folders.
Of course, if you receive emails from various domains and
locations, this would be an obvious choice for some of your
categories. You’re the boss! There are all kinds of ways to
sort!

To set up folders:

1.Click File/Folder/New

(You should see the outline of existing folders in front of you.)

2. Highlight the folder under which you would like your new
category. You will probably want to start out placing new ones
under “Local Folders”. This way you will see them when you
are working in OE.

3. Type in your chosen Folder Name, and click OK.

After you have created all of your folders, you are now ready
to assign message rules to your incoming mail.

The easiest way to create them is by using existing mail to
create the rules from. For example, I participate in a number
of Get Paid to REad Email programs. I set up a folder which I call
GPTREM. It is easiest to click through them if they are all in one
folder, and I do it one day a week. But it is tedious to look through
daily mail, and move them to that folder as they come in one at a
time. Go through the process below one time, and they will go
there automatically from then on.

If you have numerous emails that come from the same place, and
would like them automatically collected into a folder to be read at
a later date, this is a great time saver.

1. The next time you get one of these emails, highlight it.

2. Click Message/Create Rule from Message

3. You’ll see a screen with check boxes beside assorted
instructions for you to choose from. As you check these boxes,
you will see the rule being created in the lower box. Since you are
creating a rule from an existing message, the first box will already
be checked, and the information inserted, highlighted in blue.

4. In the second box down, click where you want the message to
go. This will place a blue highlighted word in the rule box. Click on
that highlighted word, and select the destination.

5. VERY IMPORTANT! Name your rule at the bottom of the page. (#4)
If you do not name the rule, it will not be saved. ( I was doing this
for a long time, and couldn’t figure out why it wasn’t working.)

6. After you have named and saved your rule, you can apply the
rule to existing messages.

Click Tools/Message Rules/Mail.

7. Highlight the rule you want to apply, and Click Apply Now, over
to the right.

8. Click Browse, and choose the area or folders you would like to
apply the rule to.

9. Click Apply, and watch your mail sort itself.

10. Next time a message comes in from that location, it will
automatically be placed in that folder.

You are on your way to a much more organized daily mailbox
experience!!

If you have any questionsScience Articles, please feel free to write:
mailto:mentor@makemoneyhowto.com

Happy Mailing!
Gail

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Gail Hornback is owner of WebWorksAtHome.com ,
http://webworksathome.com and partners with Michael Smith in
Coyote Marketing, (CM/YMTC), where you can get Your Own 4-page
customizeable E-Business Website For Pocket Change. Learn HOW
to Launch Your Own E-Business, NOT someone else’s mirror site!
http://cmymtc.com/index1.htm










Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Gail Hornback is owner of WebWorksAtHome.com ,
http://webworksathome.com and partners with Michael Smith in
Coyote Marketing, (CM/YMTC), where you can get Your Own 4-page
customizeable E-Business Website For Pocket Change. Learn HOW
to Launch Your Own E-Business, NOT someone else’s mirror site!
http://cmymtc.com/index1.htm

Managing multiple email accounts

If you have been doing business online for any amount of time, you have likely … the … of using several email accounts at the same time. Take for example those of us who use email on

If you have been doing business online for any amount of time,
you have likely discovered the usefulness of using several
email accounts at the same time.

Take for example those of us who use email on our jobs. We
often have an email address for work and one for personal
stuff. There are times when we are at home and need to check
our email from work and vice versa.

Online marketers are a special breed of Internet users. People
who have been doing online marketing for any length of time
often have several email accounts. They have a couple of POP
email accounts, and often have several web-based email
accounts.

Now, if you are sitting at your computer reading this now and
wondering what the point of having multiple email addresses is,
then I will answer that for you now.

As a marketer with a website, you will want to submit your site
to search engines. Unfortunately for us, each time we submit
something to the search engines, search engine companies
want to send us first a thank you message and then they want
to follow that up with more email that advertises something for
one of their clients. After all, search engines are supported
these days primarily by advertising dollars.

Most new marketers on the web have an additional inflow of
email to contend with. Not understanding that FFA sites will
not help their businesses, they post endlessly to these sites to
try to get the word out. A single submission run to the FFA sites
could avalanche your email account. Generally, FFA site owners
have an autoresponder attached to their FFA site. When you
make a submission to their site, they in turn send you an email
hawking their wares. Sometimes, they will send you several
follow-up emails for your one submission.

For the FFA site owner, it is not really spam because they told
you at their FFA site you would be added to their mailing list
when you submitted. Since you likely used software to make
the submission, you did not know that.

Though the possibility exists that you can get one email for
every FFA site submitted to, the reality is that you will get
one email for every six sites submitted to.

Now here is a trap that even experienced marketers fall into.
Some software packages and websites advertise they will
submit your URL to hundreds of thousands of “Search Engines.”
The URL submission industry is notorious for making this one
misrepresentation. The truth is that there are not hundreds
of thousands of search engines!

According to http://www.searchengineguide.com/, there are
3,681 engines in their directory. Granted, they may not have
every search engine on the planet listed, but I am willing to
bet that they are close. Further, the majority of search
engines you will find listed at SearchEngineGuide.com are
specialized search engines that will not list every kind of
site on the web. That means that of the 3,681 search engines
available to be listed in, only a portion of those are
available for your own use.

So, you must remember that when you hear a website or a
software company suggesting “that they will submit your URL
to hundreds of thousands of Search Engines,” they are
misrepresenting their product. When you note someone making
this sort of claim, you can bet they are submitting your URL to
primarily FFA sites, if not only FFA sites.

FFA sites are not search engines. They are merely a list of
links on a single page. Each list of links only has enough room
on it for so many links, usually 1,000 links. When a new one is
added to the top of the list, the link on the bottom of the
list is dropped.

Now that you understand the nature of URL submissions, I
think you can appreciate the value of at least one junk email
account to be listed with any URL submissions. Internet
marketers generally have at least one web-based email
account to be used alongside their primary email account.
This web-based account allows for the URL submission thank
you emails from the search engines and from the FFA site
owners to be received, while at the same time not junking up
their primary email account.

While it is not possible to detail all of the different reasons
a marketer would use more than one email account in their
Internet marketing activities within the scope of this article,
I will try to outline a couple more.

Take for example if you’re using an ezine or newsletter to
court your potential customer base. In most cases, you’d
want to have a distinct email address to be used only for your
publications. In this manner, when someone writes to you as
the editor of a publication, you might feel that is important to
keep those contacts in a separate email account. More than
anything, this is a matter of organization. It is often far easier
to keep your business in order, when you have separate
email accounts for each activity.

Another reason you might want an additional email account is
the rampant use of email harvesting software by spammers.
Any email address used to submit a classified ad posting, a
newsgroup discussion posting, or to be used on a website is
a good target for the email harvesting software that is in use.

With the subject of email harvesting software, the addresses
that you use, you might actually want to check from time to
time in case there is really something important coming in
amidst the spam flooding your email account.

The uses for multiple email accounts are as numerous as the
activities that you might pursue on the Internet.

While there is value in employing more than one email account,
there are also downsides. While quite a few of your email
accounts will enable forwarding of the mail to your primary
address, this often defeats the purpose of killing the mass of
junk mail to your account.

Even though you have protected your primary email account
from the garbage mail, and you have organized your activities
into separate email accounts, the biggest downside is that you
now have several of email accounts to monitor, and that takes
time, lots of time.

Fortunately, there is a tool available to help you recoup the
time you have now lost maintaining these multiple email
accounts. With the ePrompterT software, you can now check
the email from your POP accounts and most of your web-based
email accounts at the same time. What’s more is that you can
leave your ePrompterT running in the background and it can
check mail from all of your multiple accounts, and through an
icon in the Systray, you will stay abreast on how many emails
you have sitting in your various accounts. ePrompterT will also
permit you to read and delete the email sitting on your mail
serverFree Web Content, with only a few clicks of your mouse. There are far too
many features in this handy little tool to describe them all here.

ePrompterT is freeware and can be downloaded from
http://www.eprompter.com . ePrompterT is the great equalizer.
It is now time to take back all of the time you lost when the
FFA site owners and spammers convinced you that you needed
to have more than one email address.

Article Tags:
Multiple Email Accounts, Primary Email Account, Email Harvesting Software, Multiple Email, Email Accounts, Same Time, Often Have, Email Address, Have Several, Web-based Email, Search Engines, Email Account, Site Owners, Primary Email, Separate Email, Email Harvesting, Harvesting Software

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Tiburon Technology, Inc. is the maker of the ePrompter
software. http://www.eprompter.com
Use ePrompterT to keep up with your multiple email accounts
through one easy-to-set-up and easy-to-use interface.
Every computer should have ePrompterT. And it is FREE!!!










Article Tags:
Multiple Email Accounts, Primary Email Account, Email Harvesting Software, Multiple Email, Email Accounts, Same Time, Often Have, Email Address, Have Several, Web-based Email, Search Engines, Email Account, Site Owners, Primary Email, Separate Email, Email Harvesting, Harvesting Software

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Tiburon Technology, Inc. is the maker of the ePrompter
software. http://www.eprompter.com
Use ePrompterT to keep up with your multiple email accounts
through one easy-to-set-up and easy-to-use interface.
Every computer should have ePrompterT. And it is FREE!!!

Page 1 of 125

Powered by WordPress & Theme by Anders Norén