Category: EBooks Page 2 of 86

Seeking the 100th monkey

Have you ever noticed … how … “new” is usually viewed … and … until people become familiar with it? This is human(or animal) nature and cannot be … … m

Have you ever noticed … how something “new” is usually viewed with
suspicion and dis-trust until people become familiar with it? This is human
(or animal) nature and cannot be discounted. Successful marketers know this
and devise strategies to shorten the time a new product takes to become
accepted.

There are dozens of examples. “Fads” begin among teenagers, who, having
nothing to un-learn, quickly embrace new products, new ideas. Many
fad-products are first introduced in Japan and spread rapidly throughout
the world.

One needs only to look at the Internet, something that was very avant-garde
as little as four years ago, but today it is taken for granted. While it
didn’t start among teenagers, nor in Japan, its world-wide growth has been
explosive!

What brought about this phenomenal acceptance – and how can one profit from
it?

++++++

Once upon a time, there was a colony of 100 monkeys that lived next to a
stream, which coursed through the jungle. The trees bore abundant fruit and
the monkeys were well fed.

But the monkeys, like some of their human cousins, were sloppy eaters. They
frequently dropped their food to the jungle floor where it got dirty and
insects pounced on it almost as soon as it hit the ground. A monkey who
dropped his food and retrieved it had to eat it – dirt, insects and all, or
pick it clean before he could resume his lunch.

There came a day when one little monkey dropped his morsel. When it hit the
ground, it bounced into the stream. The monkey scampered down from the tree
and grabbed it back out of the water. Voila! No dirt, no insects. It was
tasty indeed! Soon, whenever he dropped his dinner to the jungle floor, he
was taking it to the stream and washing it off instead of picking off the
insects and dirt as did his brethren.

Monkeys are not stupid people and the others learned very fast from the
example of the one who first discovered that food tastes better when it’s
clean. Soon they were all taking their dropped food to the stream and
washing it off. In fact, they started washing it even BEFORE they dropped it!

++++++

Thus the “Legend of the 100th Monkey.” It can be applied to marketing
efforts. All that is needed is for ONE person to be the adventurer, and
soon there are throngs of followers.

Already electronic books are appearing on the Internet, available by
downloading or to be read directly on-line, or on Compact Disks. CD
versions of encyclopedia and research material have been around almost as
long as the CD-ROM drive. The National Geographic magazine has put its
entire collection – back to the year 1901 – on CD and markets it through
computer stores.

Much informational content is now being distributed exclusively in
electronic form.

Computers are as ubiquitous as television and radio sets. They’re being
given away free with subscriptions to Internet services, much as cellular
phones are given to customers who will sign up for a year’s service.

Books on tape have been available for many years, but they were not readily
accepted when they were new. Part of the resistance was due to a reluctance
to change established habit. But at one time, even printed books were a
rarity. People were used to being TOLD stories, and few could read. Of
course that changed over time.

Then those who read books avoided books on tape because they viewed it as a
step backward. Many felt a loss of intimacy with the printed word that they
could read at their own pace and that allowed them to paint their own
“mind-pictures” of the activity being described.

Then came movies based on books, and the screen-writer’s interpretation of
the author’s words don’t always agree with those of the viewer who has
“read the book.”

With E-Books one still can read. If he wants, he can have the printed word
to read from.

But just as e-mail has supplanted written correspondence to a great degreeHealth Fitness Articles,
gaining knowledge by reading from the computer screen has become commonplace.

Some have said that nothing can take the place of sitting in a chair and
reading a book to a child.They’re absolutely right. But the truth is that
the computer already has become the learning center in millions of homes.
Adding E-Books to one’s educational toolbox can only enrich the lives and
enjoyment of families everywhere.

Article Tags:
100th Monkey

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ABOUT THE AUTHOR

Jud Banks,
e-mail – radical@aloha.net
Join the Computer Age and Purchase On-Line —
Visit: http://www.freehi.com/store1.html
Have you written something you want published?
Take a look here: http://www.freehi.com/EB/ebook01.html










Article Tags:
100th Monkey

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Jud Banks,
e-mail – radical@aloha.net
Join the Computer Age and Purchase On-Line —
Visit: http://www.freehi.com/store1.html
Have you written something you want published?
Take a look here: http://www.freehi.com/EB/ebook01.html

15 creative ways to make money with ebooks

1. Allow other e-zine … or web site ownersto … small nuggets or excerpts of … your ebook with your byline or ad … Make extra profits from selling monthly updat

1. Allow other e-zine publishers or web site owners
to republish small nuggets or excerpts of information
from your ebook with your byline or ad included.

2. Make extra profits from selling monthly updates
of your ebook. You could also back end sell the
extra never released chapters of your e-book.

3. Give away a free ebook and then give people an
option of buying the paid version of the ebook. Also
let others give away the free version of your ebook.

4. Divide your ebook content into reports then give
people the option of just purchasing the info they
want.

5. Purchase reprint rights to other people’s ebooks
an combine them with your in a large package deal
or private ebook library web site.

6. Change the benefits on your ebook ad copy into
links. When people click on it take them right to the
order page. It’ll give them a urge to buy your ebook.

7. Charge people a cheap price to read half of your
ebook. If they like it, they can pay full price to read
the other half.

8. Offer freebies that are related to the ebook your
selling. It could be free monthly ebook updates,
free e-zine, free consulting, etc.

9. Show your prospects a sample page out of your
ebook. Just black out some of the important info.
This will make your prospects curious to buy.

10. Provide a low and high priced version of your
ebook. Show benefits of each version side by side.
People usually spend a little more for extra info.

11. Offer the reprint rights to your ebook. You can
sell the rights with the regular purchase price or as
a separate higher price.

12. Make your ebook available for offline people.
Your could turn it into a print book, report, video,
audio book, print newsletterBusiness Management Articles, etc.

13. Redesign your ebook for specific niches. You
can create multiple profits with very little work. Ex:
Turn a business ebook into a craft business ebook.

14. Give your prospects discount coupons on other
products when they purchase your ebook. It could
be your products or others that you made deals with.

15. Divide your ebook into online newsletter issues.
You could charge a reoccurring monthly subscription
for people to view each issue.

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ABOUT THE AUTHOR

Larry Dotson
Over 40,000 Free eBooks & Web Books when you
visit: http://www.ldpublishing.com As a bonus, Bob
Osgoodby publishes the free weekly “Your Business”
Newsletter – visit his web site to subscribe and place
a FREE Ad! http://adv-marketing.com/business










Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Larry Dotson
Over 40,000 Free eBooks & Web Books when you
visit: http://www.ldpublishing.com As a bonus, Bob
Osgoodby publishes the free weekly “Your Business”
Newsletter – visit his web site to subscribe and place
a FREE Ad! http://adv-marketing.com/business

So you wrote an ebooknow what

E-books are one hot marketing tool. For those of youwho don’t get out much, an e-book is basically acollection of HTML documents that have been compiledinto an executable (.exe) file. The concept is t…

E-books are one hot marketing tool. For those of you
who don’t get out much, an e-book is basically a
collection of HTML documents that have been compiled
into an executable (.exe) file. The concept is that of
an electronic book that can be downloaded, read page
by page, and passed around easily online.

Some e-books are sold where as others are given
away freely. Those who download free e-books are
encouraged to give them away to their friends or
business associates. The “give away” part is what
makes e-books such a powerful marketing tool. Also
known as viral marketing, when done right your book
can be passed around to thousands of people all
over the world.

For this reason it is my opinion that e-books
work best when there is no charge involved.
Think about it: Who doesn’t like getting
something for free? So if you’ve been thinking of jumping
on the “e-book bandwagon” my advice
is to give it away and let it do what it does
best: Generate traffic to your website.

Once your book is written, it has to get out into
the mainstream of the Internet. You need to heavily
market and promote the book yourself to get the ball rolling
so it can do its magic. This is where a lot of folks get stumped.

I have written two e-books myself, so I’ve done a
lot of research and have found out what works
and what doesn’t. If you have included any
other websites in the book, your first step
is to contact their owners and let them know about it.
Also, tell them it would be great if they offer the
book from their site or mention it in their newsletter.
Most will be happy to comply; since their names are in the
book, they benefit from promoting it as well.

If you have sold banner ads in the e-book (which
is a great idea), make sure you supply your
advertisers with text link ads and/or graphics they
can use to help get the word out. Your job is to make it
as easy as possible for them “to pass the word.”
This is viral marketing at its finest.

Your next step should be to add a page on your
site where visitors can download the book. If
you have any graphic skills at all, whip up
a book cover to add along with a description
that stresses the benefits they’ll receive from
reading it. If the book’s content is good (and it
should for all of this to work right!), you
will soon receive feedback in the form of compliments.
Make sure you put them on this page as well.
Testimonials are very powerful.

If you publish an ezine you can use the book
as a bonus for your subscribers.

There are many other ways to promote your new
book. Contact ezine publishers that you think
would be interested in your subject matter
and send them an e-mail stating how nice it
would be if they mentioned it to their readers.
Most publishers are always looking for content
and will be happy to help out.

Some websites do e-book reviews and then publish
them online or in their newsletters. Here are a
few to get you started:

ZD Net 4 Star Review
http://www.upload.com/public/default.htm

For reviews of e-books that relate to Net
marketing send them to Lee Benson
mailto:lee@c…

E-book Junction- Linda does reviews for her
ezine send to mailto:linda@a…

There are also sites on the Net that house
e-books of all types and function as e-book
libraries. Your book can be submitted to any
of the following;

E-book Net
http://www.ebooknet.com/

Carver’s E-book Library
http://carver.bizland.com/submit.htm

Success Library
http://allaboutsuccess.com/successlibrary.htm

EbooksNBytes
http://www.ebooksnbytes.com/submit_ebook.html

Ebook Palace
http://www.ebookpalace.com/newlink.shtml

Stealth Promotions
http://www.stealthpromotions.com/e-library.htm

The E-book Directory
http://www.ebookdirectory.com/addebook.html

If you do a search on the major search engines
you’re sure to find many more e-book libraries
you can submit to.

E-book discussion lists are two way communication
where you can announce your book once you
subscribe. Some are;

E-book Chat
mailto:anebookchat-subscribe@onelist.com

E-book News
mailto:ebook-news-subscribe@onelist.com

E-book Talk
mailto:ebook_talk-subscribe@onelist.com

Another tip is to visit any of the websites
that house free software and submit your book
to them. Most include e-books, since they
are .exe files. Do a search and you’ll find these
sites by the thousands. There is free software
that can submit your e-book to 50 sites
in one shot: Go to
http://www.analogx.com/contents/download/program/ssubmit.htm
and download “Soft Submit” which will upload
your book to 50 sites at once.

Don’t forget about including the download URL
in your signature file. You are using one,
right? I thought so. You could always write
a press release about your e-book and e-mail
it to the media. Discussion boards are another
great outlet but don’t post inappropriately.
If you have the book in your sig file you could
just post a comment or answer a question and
your signature line will do the rest.

Use your imagination and you’ll find hundreds
of ways to utilize your e-book in your marketing
campaign. After allPsychology Articles, this is one viral infection
you want everyone to catch!

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ABOUT THE AUTHOR

Merle’s Cyber Promotions (MC)
http://www.mcpromotions.com
Creating Visibility Online for Small Business…
because just having a site isn’t enough. Visit the
site to receive FREE e-books packed with marketing
& promotional tips that will help your site get
traffic. Also subscribe to MC Promotions Press
Newsletter to subscribe mailto:subscribe@m…










Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Merle’s Cyber Promotions (MC)
http://www.mcpromotions.com
Creating Visibility Online for Small Business…
because just having a site isn’t enough. Visit the
site to receive FREE e-books packed with marketing
& promotional tips that will help your site get
traffic. Also subscribe to MC Promotions Press
Newsletter to subscribe mailto:subscribe@m…

Free ebook marketing destroying the myths

Before you read this, … right now: Free E-Book … WORKS! It has been proven to be one of the *most … forms of online … ever offered. But with the … of its exist

Before you read this, understand right now: Free E-Book
Marketing WORKS! It has been proven to be one of the
*most powerful* forms of online marketing ever offered. But
with the knowledge of its existence, and nothing but a
notion of the idea, many who have attempted to utilize its
power have failed. Why? The lack of understanding!

Free E-Book Marketing has been in use for over SIX YEARS.
Successfully utilized by many “high-class” marketers. These
few have been actively creating and promoting Free
E-Books since the ability was provided.

Then, about the three-fourths of the way through 1999,
the news broke of this powerful “new” marketing form and
everyone and their brother were trying to “cash-in” on the
opportunities they were hearing about.

Buying up the e-publishing software stock, many
misunderstanding marketers began creating and compiling
everything they could get their hands on.

Throwing these so called worth while Free E-Books into the
world of the Web, they were actually doing more harm than
good. Little did ( or do ) they realize the necessary steps
that need to be taken in order to ensure their success …
that of quality, unique and beneficial content.

Let me ask you, “How many Free E-Books have you
downloaded due to its sizzling title, only to find nothing but
an over used report with a million and one banner ads
flashing in your face?”

Too many to count?

There in lies the problem. How many “bad” Free E-Books
does it take before you stop downloading Free E-Books all
together? Do you know what that does, not only for the
author of the Free E-Book, but other, successful Free
E-Book Marketers?

Too say the least, its not good.

So what DOES make a good Free E-Book? What makes a
Free E-Book successful in the sense that it does what it is
meant to do? It’s rather simple, and if you’re at all
interested in this “old” form of marketing, than here are the
TWO MOST IMPORTANT aspects you need to realize:

ONE:

Your E-Book must be focused. It should only present a
single offer to its readers. It should not stray or attempt to
teach everything about anything. It should be centered
around one solid idea: To present your ( business )
knowledge as to establish yourself as an expert in your
field. To show and help the reader realize that you are a
credible source of information.

After reading your Free E-Book, your reader should have a
firm grasp of the concepts you present. They should be
able to follow through and succeed with the resources you
provide. This will help the passing of your Free E-Book as
well as strengthen your chances for future dealings with its
readers. ( This is what makes you money, not the banner
ads. )

TWO:

Your E-Book must be educational. If you decide to utilize
Free E-Book Marketing, than understand this: Your Free
E-Book is to be created to generate leads. How do you
generate leads? You educate your prospects about what
you have to offer. You show them the hows, whats and
whys of how your offer works and will work to benefit them
to act upon.

You must teach the reader all that you successfully can
about what the contents of your Free E-Book will do for
them. Before they will hand you their money to enhance
their lives, they need to know WHY what you’re offering will
work for them.

By demonstrating, thus educating through the use of your
Free E-Book, your reader will naturally gravitate towards
you for “further” information, where in you may charge for
admission, thus making you your profits.

Free E-Book Marketing is simply a matter of understanding
how the marketing and psychological strategies of it work.
Understanding the above is *by far* the most important
aspects of Free E-Book Marketing you need to realize.

If what I have just shown you is not followed, you will only
work to hurt yourself. People want quality, informative
content … and you want their money. By giving them what
they want, then suggesting they come to you for moreFree Articles,
you will work to help each other.

Free E-Book Marketing WORKS! But ONLY if you use it right.

Article Tags:
Free E-book Marketing, Free E-book, E-book Marketing, Free E-books

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Chayden is the author of the highly acclaimed NEW E-Book,
“E-Book Marketing Explained!” and is currently teaching
other online marketers how to maximize their online
promotional efforts with the use of Free E-Book Marketing –
the most “viral” online advantage you’ve got!. Visit his site
for full details:
http://www.marketingeffect.com/me.cgi?ME260_campaign.










Article Tags:
Free E-book Marketing, Free E-book, E-book Marketing, Free E-books

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Chayden is the author of the highly acclaimed NEW E-Book,
“E-Book Marketing Explained!” and is currently teaching
other online marketers how to maximize their online
promotional efforts with the use of Free E-Book Marketing –
the most “viral” online advantage you’ve got!. Visit his site
for full details:
http://www.marketingeffect.com/me.cgi?ME260_campaign.

The easiest money making business in the world

The business idea that I am about to share with you, almost seems too easy to actually work. Don’t think that for a minute. This one idea is actually powerful enough to change your life forever. It su

The business idea that I am about to share with you, almost
seems too easy to actually work. Don’t think that for a minute.
This one idea is actually powerful enough to change your life
forever. It sure has mine.

Basically, what you are going to be doing is selling an E-book.
The E-book that you will be selling will cost you nothing and
will sell for as little as $4.95 or as much as $99.95. That’s the
beauty of selling E-books. You only have to write or compile
the book once, and you can sell it thousands of times, and the
product itself does not cost you a dime. There are some costs
in processing the order, but they are nominal, and we’ll discuss
them in a moment.

To put this strategy to work making you money, there are a few
things that you must know. But don’t let the things that I’m
about to describe intimidate you. Read this list with an open
mind. If you already know how to these things, then you are
ahead of the game and ready to get started.

You will need:

A homemade booklet that was written by you, or for you. This
booklet can be just a simple publication. It does not have to be
a large publication. Sometimes just a few type pages can actually
become a saleable product.

Writing a booklet like this is actually very easy. A booklet is
nothing more than a series of articles, and you don’t have to
be a professional writer to write articles that people will find
interesting. This type of writing is nothing more than writing
just like you speak.

That’s what I’m doing now as I write this article. I’m writing
as if you and I are sitting at my kitchen table having a
conversation.

You will also need your own domain name: Like
www.troutfishing.com or www.breadmaking.com. Some search
engine experts claim that the search engines will send you more
traffic if you register the domain name as
www.bread-making.com, with a hyphen. However, keep in
mind that this is only advantageous if you are depending on all
of your traffic to come from the search engines. If you are going
to be doing any off line advertising, then this can really hurt
you because people will forget about the hyphen, and they will
not find your website.

You will also need a simple website.

This idea revolves around starting with a subject that you are
knowledgeable about, or a subject that you would like to
research. This does not have to be a complicated topic like
brain surgery. It can be something very simple, as long as there
are other people who would like to learn about the subject.
Actually trout fishing might be a good topic. Bread making
might work, but I’d look for something a little more powerful.
I can show you how to find topics that people are hot for, but
that’s another article.

Fisherman and golfers are fanatics, and many products are
already on the market that teach them how to do these things
better. Don’t let that scare you off. The fact that there are
many products already being sold on a given subject, means
that there is an intense interest. More than likely there is room
for one more product as long as it provides fresh ideas and or
new concepts. Or an old concept with a new twist.

Maybe you have a hobby that you are passionate about. If so,
you can be assured that there are other people who share your
passion, but may lack your knowledge of the hobby. If that’s the case, they will be willing to pay money for a booklet that
will quickly teach them what they need to know about this
hobby.

Put your thinking cap on and think long and hard about human
nature. What is it that people want? Ever been to a little league
game or a midget football game? These parents want their child
to be the best! There is a market for products that help children
achieve their goals. A booklet or video on pitching techniques
or any other competitive sport that children participate in will
sell really well!

They also want this information instantly! They sit down at the
computer, type in whatever it is that they are looking for, and
they want something to pop up on the screen instantly telling
them what they want to know.

Does it really work that way? Yes and no. When people do a
search, information does pop up on the screen, but is it what
they are looking? Kinda, but not really.

This is where you come in.

You create a simple website on the subject of your E-book,
and on that website you provide a significant amount of
information that your target prospect finds very interesting.

You give them lots and lots of information, but you don’t give
them everything. Instead you tell them about your e-book that
tells it all! Then you explain how they can buy it right now,
and be reading it in minutes.

Does this really work? You better believe it does!

How many different topics will this work for?

Thousands.

As an example we’ll use the keyword phrase “slot machines”.

Every gambler, and there are tens of thousands of them, want
to know how to beat the slot machines. If you read 10 books
about winning at the slots, you would have enough knowledge
to write a E-book of your own. Don’t copy anybody else’s
work. Simply do the research, acquire the knowledge, and
then write from what you have learned. If you copy word for
word you are violating the copyright laws, and you will have
trouble. On the other hand, if you thoroughly research a
subject, and then write from the knowledge that you have
absorbed, the information that you produce is original to you.

There are so many potential products that I could make this
article 100,000 words long, but we don’t have the room here.
Anyway, you’ve got the idea.

The secret to making this work is to find a topic that is very
narrow. As our example we’ll use trout fishing. Once you have
written your booklet about trout fishing, you will then create a
website about trout fishing. The website will have many
references to trout fishing, and a lot of information on the
subject, but the absolute best trout catching techniques will
not be revealed. In essence, the website will actually be a very
well crafted, electronic sales letter.

You can create the website yourself, or you can hire an expert.
Don’t throw your money away. You can learn website design.
I did, and I knew nothing about website design, and little about
computers

If the topic you choose is narrow enough, and your booklet
and web page are well done, you should attract a substantial
number of visitors to your website, who are willing to buy
your booklet. The secret is to have your page come up very
near the top of the list when someone types “trout fishing”
into a major search engine. There are no tricks you can use
to do this, just creative thinking.

What most people don’t realize is the number of times that the
most mundane words or phrases are searched on a daily basis.
If fact, the more mundane your key word, the better your
chances, because there is much less competition for these
mundane key words or phrases. I’ll show you how to find out
how often your keyword is being searched.

Once you have your website up and running and your booklet
is selling really well, then you can let others sell it for you
through an affiliate program. This is when the money really
starts rolling in.

There are people on the net who are using this model to make
a living on a full time basis. The topics that they have chosen
to write about are certainly not earth shaking, and they would
never sell in book stores. Yet on the internet, they do very
well with them.

I myself sell tens of thousands of dollars worth of information
products that are gardening related. I didn’t really think my
products would sell as well as they do, but I still took that
calculated risk to at least test the water. You owe it to yourself
to give it some serious thought. For years I sold a homemade
booklet for $19.95, and it was only about 27 typed pages.

That booklet is now an E-book, and it is selling really for
$39.99!

Here’s something to think about. You only have to write the
booklet once, yet you can sell it forever. People have been
trout fishing since the days of the caveman, yet only a very
tiny fraction of the people on the planet actually know how.
99.9% of the people that own fishing rods don’t have any
idea how to catch fish. I’m one of them, and I’ve been fishing
for years. I just never catch much.

Find a topic that people have a sincere interest inArticle Search, and you will
have a winner. Stop by the message board at
http://www.homemadebooklets.com and join in the discussion.
It’s a great place to pick up new ideas and lots of inspiration.

There is a E-book inside of you. Set it free!

Article Tags:
Don’t Have, Trout Fishing

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ABOUT THE AUTHOR

Michael J. McGroarty is the author of the Free Report Series
“37 Secret Money Making Strategies”. Stop by
http://www.homemadebooklets.com and sign up for the
entire series. This is a Free offer.










Article Tags:
Don’t Have, Trout Fishing

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Michael J. McGroarty is the author of the Free Report Series
“37 Secret Money Making Strategies”. Stop by
http://www.homemadebooklets.com and sign up for the
entire series. This is a Free offer.

Using multiple ebook formats to build your brand

* Amazon.com’s e-bookstore distributes titles that can be read with the Microsoft Reader. * BarnesAndNoble.com carries titles for the Microsoft Reader, RCA REB 1100, and the Glassbook Reader.* eBookCi…

* Amazon.com’s e-bookstore distributes titles that
can be read with the Microsoft Reader.

* BarnesAndNoble.com carries titles for the Microsoft
Reader, RCA REB 1100, and the Glassbook Reader.

* eBookCity utilizes their proprietary Versaware system.

* Booklocker’s titles are mainly in Acrobat, with a few
HTML titles.

How can you use this to your advantage? By adapting your
ebook to each of these formats you stand a better chance
of influencing potential readers to purchase your title.

Remember, while a reader may not visit your site on a
regular basis, they will typically visit your colleagues,
competitors, or industry sites. Get your title featured
in all potential sales venues – no matter what format
the ebook is sold in – and you’ll reach them more
frequently.

Cost to transform each book is minimal, because you only
have to convert a title to a specific format one time.
There are no physical distribution costs. And what you
reap in overall exposureBusiness Management Articles, as well as additional sales
can be tremendous.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Monique Harris is the editor/publisher of “Digital
Publishing & Promotion,” a twice-weekly Webzine for
authors, publishers and promoters who wish to sell
more books – (print and electronic) – online. Visit
her site at .










Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Monique Harris is the editor/publisher of “Digital
Publishing & Promotion,” a twice-weekly Webzine for
authors, publishers and promoters who wish to sell
more books – (print and electronic) – online. Visit
her site at .

How to create an ebook drive massive traffic to your site by giving it away

E-books or … books are … … files of HTML. This HTML may be a web site you’ve created or HTML you’ve … prepared to be compiled into a … .exe file

E-books or Electronic books are self-contained “executable”
files of HTML. This HTML may be a web site you’ve created
or HTML you’ve specifically prepared to be compiled into a
downloadable .exe file for distribution. When downloaded,
this file will self install on your clients desktop.

E-books are completely interactive with the Internet and can
contain live links, graphics, forms, JavaScript, embedded
video, can be protected via password/userid, search
capabilities and more. This self-contained executable file can
be distributed in a number of ways; CD, floppy disk,
download, etc.

All e-book compilation software is not created equal. Make
sure you review its capabilities before your purchase.

E-books can provide the Internet marketer one of the best
promotional tools online. With its vast variety of uses, just
one quality e-book development and distribution can produce
an on going promotional tool that will work 24 hours a day,
seven days a week and multiply itself by leaps and bounds.
Your e-book can literally be viewed by millions simply by
giving it away…

Suggested Uses:

– Marketing – Provide your sales network with your complete
sales presentation to freely distribute with their ID to track
sales.

– Promotion – Provide valuable information on a specific
subject to bring traffic to your site.

– E-zine Archives – E-zine publishers can provide their
publication archives to enable subscribers to read back issues
on their desktop, visit your web site, subscribe, submit ads, etc.

– Catalogs – Provide a desktop catalog for you customers to view
on their desktop. You can even provide a form to accept orders
right through your e-book.

– How To Manuals – Provide your affiliates with a complete
“how to” manual for marketing, advertising and promoting your
products.

– Electronic Books – Writers can offer their books in an electronic
version.

– Web Site – Create an electronic version of your web site to place
on disk and be viewed on your clients desktop.

– Instructional – Provide an electronic training manual.

Creating an e-book is just like creating a web site. Simply
create your HTML pages just like you would for your web site.
Make sure you select a good software package that allows you
to include hyperlinks, graphics, search, forms, etc. Keep in mind,
the more professional, content rich your e-book, the more exposure
it will receive.

There are several software packages available online to assist
you in compiling your e-book. Prices range from $149 — $189.

Hyper Maker HTML http://www.bersoft.com/
NeoBook http://www.neosoftware.com/
InfoCourier http://www.smartcode.com/
WebCompiler http://www.webcompiler.com/

For massive exposure, select a subject with a broad appeal.
If your sites focus is on web site traffic, consider creating an
e-book on generating traffic. I.E. “A complete “how to” guide
to generating massive traffic to your site”. Include several
references to your site throughout your e-book such as; “For
even more great traffic generating tips, visit “Traffic Tips” Your
complete source for generating massive traffic to your web
site. http://www.yoursite.com” or “Winning awards can
dramatically increase traffic to your site. For a complete
listing of award sites, visit “Traffic Tips Award Sites”
http://www.yoursite.com/awardsites.

Tips for creating your e-book:

-Create a directory on your computer to include ALL the
files for your E-book. These files will include HTML, graphics,
backgrounds, etc.

-E-books should contain mainly text. Try to limit your banners
to one per page. To keep your file size down, you may want to
use only non-animated banners.

-E-books are generally formatted at a small screen resolution
so make sure your pages are viewable through any screen
size.

-Include good navigational links throughout your pages.

-Use spell check to search for any possible spelling errors.

For massive distribution, make sure you include a short
paragraph on your main page in regard to your copyrights
and distribution. I.E., This E-book may be freely distributed.

Sample Example of Distribution:

10 of your visitors download your e-book.
Your 10 visitors each give away 10 e-books – 100
Those 100 each give away 10 e-books – 1000
Those 1000 each give away 10 e-books – 10,000
Those 10,000 each give away 10 e-books – 100,000
Those 100,000 each give away 10 e-books – 1,000Article Submission,000

This is just a small example of how powerful your free
e-book can be…

Article Tags:
Each Give Away, Massive Traffic, Make Sure, Each Give, Give Away

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Shelley Lowery is the moderator of Article Announce Writer
and Publisher Exchange – An article announcement list
providing free content to hundreds of ezines, newsletters,
magazines and web sites. Writers announce your articles free.
Subscribe: mailto:article_announce-subscribe@egroups.com
http://www.web-source.net/articlesub.htm










Article Tags:
Each Give Away, Massive Traffic, Make Sure, Each Give, Give Away

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Shelley Lowery is the moderator of Article Announce Writer
and Publisher Exchange – An article announcement list
providing free content to hundreds of ezines, newsletters,
magazines and web sites. Writers announce your articles free.
Subscribe: mailto:article_announce-subscribe@egroups.com
http://www.web-source.net/articlesub.htm

Need content pick a free ebook

… free and valuable content is a great way to … traffic, gain ezine … and of course to … to your site in the first place. You can provide … by creatin

Providing free and valuable content is a great way to create
repeat traffic, gain ezine subscribers, and of course to get
visitors to your site in the first place. You can provide free
content by creating a free report or free ebook that will entice
those interested in your web site’s topic. But suppose you
don’t have the time to write an ebook or free report? Or
suppose you wouldn’t know where to begin any way? Don’t let this
alarm you.

There are a number of free ebooks out there already written for
you. Why would you distribute any of these ebooks for these
web
masters? How does that benefit you? Well, each and every one
of
the following free ebooks will allow you to customize them with
your personal contact info so that you may earn commissions
from these web masters or perhaps send traffic to your own
site. These ebooks, written by others will benefit you just
the
same. So If you are interested in providing ebooks to your
customers but don’t have the time to create one- take your
pick:

1. Practical Dot Com Business. A FREE Step By Step Guide To
Creating Your Own Internet Business. This ebook is completely
free and comes with ebranding software to create a version with
your own URL and message for all who download from you. Take
a
look at this ebook form here:
http://www.practicalselling.com/pdcb/

2. The Ebook of Free Ezine Ads. This is a great ebook to give
away. It Includes a very large list of 70 free ezine ads for
all of your visitors to take advantage of. This ebook comes
with the option for you to include a 60 word ad in your version
of the ebook that you can give away. More information with in
the ebook. Download this free ebook from here:
http://www.freezinesite.com/ezdir/freeads.html

3. Have you seen those beautiful digital ebook covers that
everyone is using to help sell their ebooks? You can create
those great looking covers and so can your visitors. Here is
an
outstanding tutorial that will teach you and your visitors to
create these great looking graphics. You can give them this
tutorial for free and have it customized with your company
information to boot. All for free. Check it out here:
http://coverartguide.com utorial/customize.htm

4. Bob Silber has created a free ebook that will teach you about
resale rights. “Making Money With Resale Rights” This ebook
is
extra special because it is an audio ebook. You can hear Bob’s
presentation in real audio. It can also be personalized with
your affiliate information for free. More information with in
the ebook. Download this great free ebook from here:
http://ebookpublications.com/ scroll to the bottom

5. When you sign up as a reseller for “Web site and Ezine
Promotion for Idiots” you will be provided with a free demo
copy of the ebook with your affiliate URL to give away. This
is
really a good ebook. And you will also be provided with a number
of other sales materials. All absolutely free. Sign up for this
program here: http://www.smart-webpromotion.com/reseller.htm

6. At my own web site I have a 12 page report that you can have
customized with your affiliate information and make 50%
commission from sales of “The Electronic Publishing With
Teeth!” series. This is also free. Get yours here:
http:/ hefreeadnetwork.com/write/

7. When you join Jimmy Brown’s affiliate program he will
provide you with 3 free ebooks to have customized with your
affiliate info and give away. All for free. Sign up for this
program here: http://www.123webmarketing.com cresellers.html

8. Annihilating the Silent Success Killers. Offered by Nicolaas
De Wet Theron is a free ebook that will allow you to fully
customize with your affiliate links. Profit directly from
giving this ebook away for free. Take a look at this great free
ebook at: http://www.internetwealthzone.com/killers.htm

9. Terry Dean offers three outstanding free ebooks that you can
have personalized with your affiliate links and your web links.
They are “The Best of Web Gold”, “101 High Profit Businesses
You Can Start Online For Little or NO Money”Business Management Articles, and “How to Start
Your Own Traffic Virus”. Take advantage of these at:
http://www.bizpromo.com/ebookdownloads.html

10. Small Business Marketing Power Tips. A collection of 14
reports that you can have customized with your own contact
information. This ebook offered at:
http://www.smallbizhelp.net/ebook.htm

Article Tags:
Free Ebook, Free Ebooks, Give Away

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Pam Renovato is the web master of “The Free Advertising Network”
with a newly added “Power Marketing University”. Let me ask
you- What will you do when you find out all of those other
marketing techniques don’t work? Use your teeth! More info at:
http://thefreeadnetwork.com










Article Tags:
Free Ebook, Free Ebooks, Give Away

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Pam Renovato is the web master of “The Free Advertising Network”
with a newly added “Power Marketing University”. Let me ask
you- What will you do when you find out all of those other
marketing techniques don’t work? Use your teeth! More info at:
http://thefreeadnetwork.com

A book can make you a bundle

In the past 6 months, a new form of Books has grown in … on … EBooks. An EBook is simply an … Book … … in Windows, … or Palm Pilot file format

In the past 6 months, a new form of Books has grown in popularity on the
Internet: EBooks. An EBook is simply an Electronic Book distributed via
download in Windows, Macintosh, or Palm Pilot file formats. With the
widespread acceptance of EBooks, savvy marketers are finding that there is
even more opportunity in this area than was first thought.

Creating your own EBooks is not time consuming or expensive but they must be
well thought out before they are put on the market for sale or download.

First, decide what the purpose of your EBook is.
1. Will it be in an advetorial format? The editorial feel of this approach
is beneficial for drawing more attention and traffic to a specific website,
product or service.

2. Will it be a how-to manual that teaches the reader about something
specific? This approach is flexible because you can give it away free as a
traffic generator, or if it is comprehensive enough you can actually sell
it as a product.

3. Will it be a full fledged book that you will sell? This is becoming more
and more popular in the online publishing world because it is relatively
quick to create and there is very little cost. We suggest that you also make
a free advetorial to promote the full EBook if you go this route.

Once you have decided how your EBook fits into your business plans, you then
must decide on the topic. The topic should always relate to your website
content or business area of expertise. This will make your EBook more
credible and will enhance the chances of generating site traffic or sales
from those that read your EBook.

Almost any area of expertise can be utilized successfully in an EBook. If
your area of expertise is Real Estate, your EBook could contain information
on hidden finance secrets, or things to beware of when looking for a new
home. If your website is about Japanese tourism, your EBook could contain
the best and worst night clubs to visit while in Japan. The list of ideas
can go on for pages, but you get the general idea. Write what you know and
your EBook will be downloaded by people that want that information. This
gives you a very targeted audience and increases your chances of selling
products or services to them.

The next thing you must consider, is what format you would like to offer
your EBook in. As with anything web based, the more audiences you can reach
the better, so keep this in mind when creating your EBook. If you are able
to offer it in multiple formats then by all means do so! Most EBooks are
offered in Windows file format. Some are usable on Macintosh and some are
made for the Palm Pilot handheld computer.

With each of these mediums, there also comes a wide range of software
options. The most widely used of course is simple HTML. When using HTML for
an EBook, you must still keep things such as screen resolution and browser
version in mind. Some people prefer to use Adobe PDF files for their EBook
distribution, however be aware that this file format is very difficult to
read for long periods of time on a computer screen. PDF files are most
appropriate for EBooks that you intend to have the reader actually print out
and read on paper.

Palm Pilot Handheld computers also have a variety of software to choose from
when it comes to reading an EBook. The good news however is that almost all
of the software for that platform can read an EBook regardless of the
software program it was created for. This makes the Palm Pilot EBooks much
more versatile in addition to being portable.

Once your EBook is ready for distribution, then you must market it.
Marketing an EBook online is similiar to marketing anything else. Put it up
for download if it is free, give it away to your survey respondants or as a
contest prize. Send it to your newsletter subscribers or post it in free
EBook directories.

Continue creating EBooks! Once you have created your first EBookFree Articles, be sure to
create additional ones as you have the time. EBooks are getting very popular
and should provide the perfect additional boost to your current online
marketing efforts.

Additional Resources:

EBook Libraries
http://carver.bizland.com/submit.htm
http://www.the-ebook-directory.com

Professional EBook Creation Software:
http://www.webcompiler.com/product.html
http://www.html2exe.com/

Article Tags:
Palm Pilot

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Kathy Burns
http://www.sasezpublications.com
http://www.palmpilotfiles.com
Freeware, Shareware, News and more for the Palm Pilot!










Article Tags:
Palm Pilot

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Kathy Burns
http://www.sasezpublications.com
http://www.palmpilotfiles.com
Freeware, Shareware, News and more for the Palm Pilot!

Three tips for book marketing success

Have you ever heard the … ” the quickest way to reach your goals is to help others reach their goals?”I remember this … and use it as my Internet … plan. It has paid of

Have you ever heard the expression, ” the quickest way to reach your
goals is to help others reach their goals?”

I remember this expression and use it as my Internet book-marketing
plan. It has paid off with 3 best selling books for me in the past
year.

How does it work in Internet Bookselling? Let me explain.

Websites generally have three characteristics that help them
consistently remain in the top search engine standings:

1. Websites must add and change their content often. (Once or twice a
day is perfect)
2. Websites must offer an e-zine or newsletter. The top websites
offer newsletters and e-zines that are delivered via e-mail every day.
3. Websites will usually have their own bookstore with an affiliation
or association with Amazon.com to allow visitors a method of
purchasing books that complement the information on the website.

Top websites spend a great deal of time and money to remain at the
top of the heap. Everyone wants to be there, but only a few can hold
down those top positions.

Understanding these three characteristics have enabled me to achieve
my goals by helping websites achieve their goals.

Step One: Search for the Big Guys on the Internet

I have two areas of expertise. I am a hypnotist who writes books and
e-books on how to achieve success through hypnosis. I am also an E-
book Marketing Consultant and write books on how to write and sell e-
books.

In order to find top websites that may be interested in hypnosis, I
search on broader topics like “health” and “mental health.” For my
books on E-book marketing I search on topics like “Internet
marketing” and “E-commerce.”

Even though there are hundreds of search engines and thousands of
directories, I begin with searching on Yahoo. Yahoo is a directory
that is difficult to get into and even more difficult to maintain a
high ranking.

>From my own experience once I made the top of the heap in Yahoo,
under “hypnotism” my web traffic more than doubled and stayed that
way over the past three years.

Therefore, I conclude that the websites that arise to the top of
Yahoo will be much more highly visited than through other search
engines and directories.

Step Two: Help the Webmaster Offer More Content

Once I search under the two major categories that fit my topic, I
send e-mail to the webmasters at those sites sending along my article
or sample chapter.

I tell the webmasters I would appreciate posting my article for their
readers in return for a short bi-line or description on what I do and
a link over to Amazon.com, Barnes & Noble.com or my own website in
return for the favor.

Most webmasters jump at the opportunity at receiving free content
that allows them to maintain the high rankings on their websites.

Step Three: Help the Website Newsletter Editor

The top ranking websites also sponsor their own newsletter or e-zine.
After contacting the webmaster about content added directly to the
website, I then contact the newsletter editor in regards to placing
an article or sample chapter in the newsletter.

Sometimes at the bottom of a sample newsletter there will be specific
instructions on how to submit articles. Many times there is even a
section on the website where you can post your articles directly to
the editor.

After following the directions in the newsletter, I submit my article
or sample chapter to the website newsletter editor.

I have just added more content to their website, again helping the
website increase traffic and at the same time direct interested
visitors to my book offerings located in the author’s bi-line.

Step Four: Help the Website Bookstore Make Money

Most of the time, you will find that the top websites also have their
own bookstore. Usually the Website bookstore will be an “associate of
Amazon.com.”

For example: You search on the keyword “health” on Yahoo and are
taken to the top five health sites. Let’s call the top
website “health.com.”

After navigating around the website you find a Health.com bookstore
that offers many titles on a particular aspect of health you are
interested in. When you click on a book cover on that website, you
are immediately sent over to a book description page on Amazon.com.

If you look at the complete link that shows up in your browser you
will see an URL (the Internet address) which looks something like
this:

http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom/104-
2910323-8772701

The two most important parts of the link are the ISBN number which is
the number called “ASIN/” which is Amazon.com’s identification
number, and the words following the book’s ISBN number which
is “/healthcom.”

“Healthcom” is the website’s Amazon.com Associate identification
number. This number allows the website to get paid for any sales that
result by someone clicking on the link and then purchasing the
featured book on Amazon.com.

The next thing you do is shave off the number off the end of the URL.

Now the URL will look like this:

http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom

If your own book title listed on Amazon.com has an ISBN number or
ASIN number of 1585003557, what you do is insert that ISBN number in
place of the website’s featured book.

Now the URL will look like this:

http://www.amazon.com/exec/obidos/ASIN/1585003557/healthcom

That new URL is going to mean instant book sales for you.

Take your revised URL with your book ISBN and send a short message
via e-mail again to the webmaster of the website.

Ask the webmaster to feature your book on the website. Mention that
you are including the URL with the website’s Amazon.com Associate
identification number.

Within a few days you will begin to see a surge in your book sales as
a result of this technique.

Summary:

By helping the webmaster add content, the newsletter editor offer new
articles and the website bookstore earn more money from Amazon.com by
adding your booksPsychology Articles, you are helping the website maintain a top ranking.

By helping the top websites achieve their goals you are driving
qualified traffic to your own website or to Amazon.com to fulfill
your goal of becoming a best selling author.

Article Tags:
Website Bookstore, Isbn Number

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Wayne Perkins is an E-book Marketing Consultant and author of the
best selling e-book, A Cheap and Easy Guide to Self-publishing E-
books.
http://www.wayneperkins.net/order/BkTitles.html
Wayne offers free e-book marketing teleseminars at:
http://www.wayneperkins.net/ebooks/write.html
mailto:wayne@wayneperkins.net










Article Tags:
Website Bookstore, Isbn Number

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Wayne Perkins is an E-book Marketing Consultant and author of the
best selling e-book, A Cheap and Easy Guide to Self-publishing E-
books.
http://www.wayneperkins.net/order/BkTitles.html
Wayne offers free e-book marketing teleseminars at:
http://www.wayneperkins.net/ebooks/write.html
mailto:wayne@wayneperkins.net

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