Courier services are an excellent way for smaller businesses to get their items delivered to customers in a reliable and timely way. Basically the courier is an agency that provides specialized delivery of packages, money, documents or information. What makes courier different from any other alternative method of transporting documents is that they ensure faster delivery of goods.

A courier service has become an imperative part of today life since people are always sending things from one place to another; whether big or small. As technology accessed and boats and trains became common, mail was switched to these approaches to increase again the efficiency. With anointed mail trains, large numbers of items could be sent in bulk to reduce costs and provide quick service. This allowed parcels to be sent over much farther distances if needed.

When it comes to the safety of your package, the Internet has again acted a big allocation in helping with this. Any admirable delivery company will now be able to offer you an easy to use parcel aiming service on their Website. There should be no cost affiliated with using this service and all you need to do is enter you reference number and it will show you where about in the delivery system your package abides.

The parcel authority goes on plane, boat, or a combination of the two in order to arrive on time. You may even be able to schedule a certain delivery time with the courier, although there is usually an additional charge for a timed delivery. No matter which type of service you choose, courier companies guarantee delivery. International courier companies are able to offer a slew of services due to the technology and modes of transportation available today.

Choosing a courier is not only a advantageous move to ensure timely delivery of your products, it additionally improves your acquire company’s reputation with customers. Assured delivery of goods to them time additionally again reflects positively on your company which makes future sales much more likely. Customer acceptance in this global market is an invaluable commodity and a courier service can help you achieve it.

According to studies, nearly 50% of mail sent in the last year was sent from an advertiser or fundraising agency. Many companies see the value of having mail sent out to old and new customers in order to get their name out in the market. That is just what mailing lists can do for a business. With an ability to cover a wide area, sending out ads to each individual home will expand the overall company name recognition in that area. The after effects of this will be that people will think of your services when they are needed, thus expanding your customer base. 

Where TV ads and radio commercials fail is that one can never know who or how many people are exposed to it. In essence, they are a shot in the dark, and they are necessary to be played or shown many times in order to have high numbers of exposed consumers. This can quickly get very expensive. With mailing lists, you can choose specifically to whom your mail is sent. Have a business selling high quality, expensive products? If so, you will need to direct your mail and advertisement efforts toward those who may be able and interested to buy them. With this type of directed attention, you can see to it that you are reaching the demographic that will most likely take interest and need in your services or product. 

With new technologies being widely used and available, a list does not have to be limited to traditional mail. It also may be possible to contact consumers by sending texts, emails easily read from a phone, and other technologies. Being flexible and using many different technologies at once will also ensure that a wide demographic is being reached. This is because while an older population will tend to respond more to traditional mail, younger people will most likely respond with newer technology applications. 

This type of advertising is running very strong and is now taking on many different tasks, such as incorporating newer technologies. Deciding on joining or creating your own lists may very well make your company on the road to quick success. But, if you are to commit to it, you must decide if you want to take on the task by yourself or with help. Although it can save a little money being done by yourself, the use of a trusted and established mailing lists vendor will be easier and more effective. They will have had much experience, as well as a lot of data on demographics and marketing techniques. So why not kick-start your company and reputation now, and consider advertisements through mail!

One of the most profitable sections of insurance industry is the Turning 65 portion f the population. Most insurance professionals, at some point or another, take a shot at generating business from this section of the population, as a few succeed yet most leave without a success. Needles to mention that direct mail is one of the main marketing tools used to generate Turning 65  Leads. Sending mail to the people who are Turning 65 by direct mail in a particular area will not necessarily achieve a successful campaign and generate quality Turning 65 leads. There are more important particulars to be considered in laser targeting the right prospects to generate enough quality leads and get a decent return on your investment.

The starting point for insurance professionals should be to have in-depth knowledge of their prospects that they are targeting in a particular area they are interested in. However, it should be noted that it is not the demographics of the prospects in that particular area. In reality, the demographics of the insurance agent’s own prospects are the most important factor to be contemplated. This will undoubtedly affect the quality of the mailing list, hence also targeting the right prospects who are Turning 65.

The mailing list must also be designed to include more details. It is also crucial for insurance professional to pay more attention to the exact age of the prospects as to whether the prospect will be turning 65 in six month or three months, or maybe just turned 65 or even a month ago. In order to increase the quality of your Turning 65 direct mail leads, it is highly recommended that the insurance agent should know the demographics, as well as the time-line of your prospect’s age.

Considering above mentioned factors, the message in the mailer should also be relevant to the demographics of your prospects as to motivating them to take action. As an example, different messages should be incorporated to the prospects who live in a high scale neighborhood who will be turning 65 in six months than to the prospects who live in suburbs who are about to turn 65 this month.

Up ’til now, you have read about the demographics of your prospects, message in the mailer of your direct mail and also the importance of timing of your mailer with respect to the age of your prospect. Yet the design of your direct marketing mailer also plays a big role for the success in your direct mail marketing for generating quality insurance lead. Not surprisingly, the whole topic returns back to the prospects that you are targeting. You have to have a deep knowledge of your prospects, where a full color will be much more effective than black and white mailer, and even further, reply mail may work much better than a postcard. It is quite obvious what the results will be when sending generic mailers to the prospects with different demographics. If your goal is to increase the success of your direct mail campaign, you should definitely know your prospects that you are targeting, as well as choosing custom mailers that are prepared with respect to the exact demographics over generic mailers.

Here you will find ultimate rules and tips for good email deliverability to major Email Service Providers.To optimize your delivery you must work conscientiously on the following:

• Sending fields’ adjusting
• Manage your content and HTML code
• Be careful with your email list
• Working with abuses and complaints

Making right sending fields

1. Never use deceptive headers, from-names, reply-to, or subject lines.
2. Generic email addresses like: contact@yourdomain.com, info@yourdomain.com, support@yourdomain.com , etc should be avoided and not used in your reply-to and sender fields.
3. In order to make impression of a serious and professional man/company don’t use popular ESP webmail, try to use a recognizable business email address.Use the following email structure your.name@yourdomain.com instead of yourname.yourdomain@gmail.com.If you use yahoo, aol, gmail etc sender email and your contact list is predominated with the same ESP emails ISP’s may bounce your email; they don’t like this.
4. Spam words like “promotions”, “free”, “act now”, “limited time”, etc are dangerous and are prohibited to use. Don’t overuse exclamation points (!!!!!) and ALL CAPS TURNED ON.
5. Don’t use the word “test” in your subject line.

Email Body and HTML

1. Overusing of formatting, fancy colors and styles is an disadvantage.
2. Remember mortgage, pharmacy and make money are spam words. Replace them as much as possible, or better stay away from the industry.
3. Do you use a WYSIWYG? If yes, be careful, check if your HTML is clean. I’m talking about useless code that WYSIWYG uses, it’s invisible to the user but not to spam filters. Be careful not to be a spammer.
4. Bad HTML in general can get you spam filtered. Missing table tags, content below the closing tag, or empty tags will get your message thrown into the junk folder.
5. Avoid CSS, as many email clients strip it out or over-write it. If your designers insist on using it, keep it to a minimum and only use simple attributes, such as text style and color, and be sure they use inline styles.
6. If you send test campaigns, use content that’s as real as possible. Don’t multiply the same paragraphs.All the duplicate content is detected with spam filters; they also recognize any “non-human language” text.
7. Use both HTML text and images in the message, not all images. In this way, recipients are still able to read the message if the images are turned off.
8. Do not use too many links within the HTML. Too many links in the message can make your email look spammy.
9. Check all the links against major blacklists.The use of blacklisted URLs will ban the sending domain for a pretty long time.
10. Remember once again! Include plain text in your email.
11. It’s a really good idea to also include some kind of reminder text, like “You are receiving this email because you signed up at our website.”

Note 1: The ISPs are scanning blacklists for URLs and domain names.If they find your company’s domain name in a blacklist, they’ll block all future emails with that domain name in it.
Note 2: Recently, Orange (orange.fr & wanadoo.fr) has changed its privacy policy and implemented a highly aggressive anti-spam filter, that allows delivery only of those emails whose senders are whitelisted, or on the recipients’ contact list.The emails that are not white listed are delivered with a considerable delay and most often to junk folder.

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